Navigation Links
Breast Cancer Action Targets Yoplait in 'Think Before You Pink' Campaign; Calls for Yogurt Without Artificial Hormones

"Think Before You Pink" campaign warns of "pinkwashing".

SAN FRANCISCO, Sept. 25 /PRNewswire-USNewswire/ -- Breast Cancer Action - the respected watchdog of the breast cancer movement - announced the rollout of its 2008 "Think Before You Pink" campaign. The annual consumer education campaign offers tips and tools for thinking critically about breast cancer cause-marketing. (

This year's campaign warns that Yoplait yogurt promotes its sales-driven contributions to breast cancer while knowingly using milk from cows treated with the growth hormone rBGH in its yogurt. Scientific evidence suggests there may be a connection between the use of this artificial hormone and breast cancer. The artificial hormone rBGH has been banned in Japan, Australia, Canada and the European Union. And large corporations like Wal-Mart and Starbucks no longer use milk from rBGH-treated cows in their store brand products.

"Yoplait has made a public commitment to breast cancer, but there are concerns about what's under the lid," said Barbara Brenner, BCA Executive Director. "We've invited a dialogue with General Mills, which owns Yoplait, and look forward to a healthy change in their product." Yoplait donates a portion of its profits based on yogurt lids sent in by consumers. The campaign features an rBGH-tagged yogurt top with the headline: "Put a lid on it!"

The Think Before You Pink campaign focuses on "pinkwashers" -- companies that claim to care about breast cancer by promoting its contributions from sales, but manufacture products that are linked to the disease. Since its creation in 2002, BCA's Think Before You Pink campaign has been urging consumers to scrutinize pink ribbon marketing and to take action when necessary. Using web-based tools, consumers can send an email to Yoplait urging them to make a healthier product, and can learn critical questions to ask about pink-ribbon items.

"Shoppers need to know how much of their money is really going to breast cancer and what's in these products," said Barbara Brenner, executive director of BCA. Previous years of Think Before You Pink have helped convince some major cosmetic companies, like Avon, to begin reformulating their cosmetics.

"These pinkwashing companies are trying to have it both ways," said Brenner. "If they care as deeply as they say they do about women's lives, they'll take their commitment to the next level."


Breast Cancer Action - - is a non-profit education and advocacy organization that does not accept funding from pharmaceutical companies or any other organizations that profit from or contribute to the breast cancer epidemic.

SOURCE Breast Cancer Action
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Early Breast Cancer No More Likely to Return in Young Women
2. Nonprofit Charity for Women and Brookstone Dash to Fund Breast Cancer Support
3. Breast Cancer Vaccine Blasts Some Tumors
4. Risk of breast cancer mutations underestimated for Asian women, Stanford study shows
5. Pennsylvania Breast Cancer Coalition Hosts Annual Conference
6. Breast cancer screening may lower mortality and disease burden in India
7. Eating fish while pregnant, longer breastfeeding, lead to better infant development
8. Formula Samples Hinder Breast-Feeding Efforts
9. Yoplait(R) Celebrates 10th Anniversary of Save Lids to Save Lives(R) and Sustained Commitment to Fight Against Breast Cancer
10. Drug Re-Sensitizes Breast Tumors to Treatment
11. Breast Cancer Drug Not Tied to Cognitive Decline: Study
Post Your Comments:
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... Comfort ... the American Cancer Society and the Road To Recovery® program to drive cancer patients ... seniors and other adults to ensure the highest quality of life and ongoing independence. ...
(Date:6/24/2016)... TX (PRWEB) , ... June 24, 2016 , ... People ... part in Genome magazine’s Code Talker Award, an essay contest in which patients and ... an award to be presented at the 2016 National Society of Genetic Counselors (NSGC) ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Haute Beauty ... Barry M. Weintraub as a prominent plastic surgeon and the network’s newest partner. ... and the most handsome men, look naturally attractive. Plastic surgery should be invisible.” ...
(Date:6/24/2016)... ... June 24, 2016 , ... Strategic Capital Partners, LLC ... by obtaining investment capital for emerging technology companies. SCP has delivered investment ... resulted in more than a million dollars of capital investment for five companies. ...
(Date:6/24/2016)... , ... June 24, 2016 , ... Venture Construction ... Classic Tournament held on June 20th at the Woodmont Country Club at 1201 ... Wings, an organization dedicated to helping service members that have been wounded in battle ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 ... the "Structural Electronics 2015-2025: Applications, Technologies, Forecasts" ... In-Mold Electronics, Smart Skin, Structural ... Structural electronics involves electronic and/or ... protective structures, replacing dumb structures such as vehicle ...
(Date:6/24/2016)... June 24, 2016 Dehaier Medical Systems Ltd. ... which develops, markets and sells medical devices and wearable ... signed a strategic cooperation agreement with Hongyuan Supply Chain ... Chain") on June 20, 2016, to develop Dehaier,s new ... cooperation agreement, Dehaier will leverage Hongyuan Supply Chain,s sales ...
(Date:6/24/2016)... -- Research and Markets has announced the addition ... report to their offering. ... The World Market for Companion Diagnostics covers the world ... in the report includes the following: , ... by Region (N. America, EU, ROW), 2015-2020 , World ...
Breaking Medicine Technology: