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Breakthroughs in Eye Care Products Offer Fresh Approach for Soothing Eyes
Date:8/26/2009

MORRIS PLAINS, N.J., Aug. 26 /PRNewswire/ -- New entries in the eye care category are changing the way people can take care of their eyes.

"Eye irritation comes in many shapes and sizes, and can be the result of several factors including indoor and outdoor irritants and allergens like dust, pollen and ragweed, dry air, rubbing, reactions to medication and the aging process," says Elise Brisco, O.D. "Since many people experience more than one symptom of eye irritation at a time, I recommend a comprehensive multi symptom drop like new VISINE((R)) TOTALITY(TM) Multi-Symptom Relief."

New VISINE((R)) TOTALITY(TM) Multi-Symptom Relief is the first and only over-the-counter multi-symptom eye drop uniquely formulated to relieve the seven symptoms of eye irritation, including red, burning, watery, itchy, gritty, dry and irritated eyes. No other over-the-counter eye drop relieves more symptoms.

According to Dr. Brisco, taking care of the delicate skin around the eye area is also important. "The skin around the eyes is very sensitive," says Dr. Brisco. To cleanse and soothe the eye area without the rub, Brisco recommends VISINE((R)) TOTAL EYE(TM) Soothing Wipes.

Ultra-soft VISINE((R)) TOTAL EYE(TM) Soothing Wipes gently cleanse the area around the eyes, removing make-up, debris and irritants like dust and pollen. The ophthalmologist- and dermatologist- tested wipes feature a blend of eight moisturizers, a cooling agent, and a gentle cleanser (Coco-Glucoside) derived from coconut and fruit sugars to sweep away debris. Safe for sensitive eyes and contact lens wearers, the wipes gently glide around the eyes to soothe the area and deliver clean, fresh, makeup free eyes.

VISINE((R)) TOTALITY(TM) Multi-Symptom Relief ($6.99 for 1/2 FL OZ) and VISINE((R)) TOTAL EYE(TM) Soothing Wipes ($6.99 for 30 wipes) are available nationwide now in food, drug and mass merchandisers.

About VISINE(R)

VISINE((R)) -- the #1 most trusted eye drop brand -- has an arsenal of eye care products that provide relief for a wide range of symptoms, regardless of whether your irritation is due to seasonal allergies, dryness, redness or other causes. For more than 50 years, the makers of VISINE((R)) have prided themselves on their heritage as the eye care expert, committed to keeping eyes looking and feeling their healthiest.


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