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Breaking New Ground in Family Planning and HIV/AIDS Prevention
Date:8/14/2014

Washington, DC (PRWEB) August 14, 2014

DKT International announces the opening of offices in Iran, Tanzania and Myanmar to offer family planning, reproductive health products and services and HIV/AIDS prevention. The additional offices now bring DKT services to 22 countries worldwide.

With a population of 44 million, Tanzania is the 6th most populous country in Africa with some 1.5 million women with unmet family planning needs. Family planning challenges in Tanzania include supply chain stock outs and irregularities, social inhibitions related to religion and culture, and a lack of modern birth control methods and sex education for young girls and adolescents. Tanzania grapples with a serious HIV epidemic– nearly 1.6 million people are infected and women are particularly affected comprising over 60% of cases.

“Nearly 45% of Tanzania’s population is under the age of 15 and will soon face choices about sex and family planning,” says Country Director DKT Tanzania, Raphael da Silva. “We’re proud to provide a wide range of high-quality contraceptives at affordable prices, introduce innovative technologies, fill gaps in the currently sporadic supply chain and teach method choices through innovative outreach, education, and marketing efforts to shift behavior and expand the market.”

Social marketing of reproductive health products and services often relies on existing commercial and health service delivery networks that can be scaled up quickly, providing contraceptives to tens of thousands of outlets in just a year or two so contraceptives are not perceived as a “program” by consumers. Rather, they are seen as normal commercial goods that offer a benefit at an affordable price. When social marketing products and services are purchased, they are more likely to be used than those given away for free.

In addition to branded, product-specific campaigns, DKT will also implement behavior change communicat
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