Breakfast BREAKS and Teen Music Phenomenon the Jonas Brothers Team Up to Raise Awareness about the Importance of Eating...(ls. Each box has a handle andeasy-to-ope...),Health

Date:2/22/2008

ls. Each box has a handle and easy-to-open flip-up lid so that Breakfast BREAKS can be eaten at home or on-the-go. The retail version has a suggested retail price of $2.49 and is available in an array of kid-friendly varieties, including Cheerios(R), Cinnamon Toast Crunch(R), Honey Nut Cheerios(R) and Lucky Charms(R).

Breakfast BREAKS History

In 2005, ESE Foods' parent company, East Side Entrees, developed Breakfast BREAKS for schools in response to the startling fact that millions of children across America who are eligible for a free or reduced-price breakfast through the national School Breakfast Program were still not receiving them. Out of 55 million children who attend school in the United States, 30 million eat federally funded lunch at school, yet only 9.6 million eat federally funded breakfast. The school version of Breakfast BREAKS was an instant hit, helping thousands of schools overcome obstacles that prevented them from serving breakfast because the kits required no heating or refrigeration, could be served quickly with little staffing and contained quality branded products that kids love to eat.

In the first year alone, Breakfast BREAKS were purchased by schools in more than 40 states, helping them serve hundreds of thousands of kids a nutritious breakfast. In response to an overwhelming request from parents to have the Breakfast BREAKS product available for home use, the company developed the new retail version and launched it this year. ESE Foods is working closely with GMR Entertainment who initiated and negotiated the partnership with the Jonas Brothers and is assisting in managing the strategy for the launch.

About ESE Foods

ESE Foods is a subsidiary of East Side Entrees of Woodbury, New York, which specializes in developing and marketing nutritious, kid-friendly products to the school foodservice and retail markets. East Side Entrees has been a leading supplier of nutritious food products to America's children s
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SOURCE ESE Foods Copyright©2008 PR Newswire. All rights reserved

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