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Breakfast BREAKS and Teen Music Phenomenon the Jonas Brothers Team Up to Raise Awareness about the Importance of Eating Breakfast
Date:2/22/2008

some. We can't wait to meet the winner."

To support their Breakfast BREAKS awareness campaign, the Jonas Brothers will be involved in events and initiatives taking place throughout the year with updates being posted on http://www.BreakfastBREAKS.com. The website is also the exclusive home for the Breakfast BREAKS Jonas Brothers video initiative and includes information on how to enter the contest. Entries will be accepted beginning March 1, 2008 and kids will be able to regularly check the site to see which videos have been selected to be featured. All viewers will have the chance to rate their favorites. One winning video will be chosen and the winner will join the Jonas Brothers for an appearance in the next Breakfast BREAKS commercial to be aired nationally.

Kevin, Joe and Nick are featured on specially marked Breakfast BREAKS boxes that are currently available in stores. They also shot a commercial and print ad for the product with their parents, Denise and Kevin, Sr., and little brother, Frankie, that will be aired on national television and featured in magazines.

"The Jonas Brothers musical success has made them superstars, so having them partner with Breakfast BREAKS is a great opportunity for us to reach teens across the country with the message that eating breakfast is critical to starting the day right," said Gary A. Davis, CEO, East Side Entrees. "Studies show that children who eat breakfast perform better in school and have overall better health than those who skip morning meals so Breakfast BREAKS was created to serve breakfast quickly and conveniently so that busy families never miss out on a nutritious breakfast everyday."

The retail version of Breakfast BREAKS is sold in a convenient single-serve box that contains a Bowl Pack(TM) cereal from General Mills, a 100% fruit juice box from Minute Maid(R), a division of The Coca-Cola Company, a nutritious snack and utensi
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SOURCE ESE Foods
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