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Breakfast BREAKS and Teen Music Phenomenon the Jonas Brothers Team Up to Raise Awareness about the Importance of Eating Breakfast
Date:2/22/2008

Kevin, Joe and Nick Jonas Kick-Off Campaign with Launch of Online Video Contest with Winner Appearing in the New Breakfast BREAKS TV Commercial Jonas Brothers Surprise 750 Students at Illinois Middle School with Concert

to Announce New Breakfast BREAKS Retail Product

WOODBURY, N.Y., Feb. 22 /PRNewswire/ -- ESE Foods, a division of East Side Entrees, announced it is partnering with teen music phenomenon, the Jonas Brothers, for a national campaign to raise awareness about the importance of eating breakfast and the availability of Breakfast BREAKS, a nutritious grab-and-go breakfast kit for kids. The new retail version of Breakfast BREAKS is currently available in stores and is modeled after the popular school version being used by hundreds of thousands of students across the country.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080222/NYF002 )

Kevin, Joe and Nick Jonas kicked-off their new Breakfast BREAKS campaign today by surprising 750 Kimball Middle School students in Elgin, Illinois with a concert. The brothers discussed the benefits of eating a nutritious breakfast and announced a new national contest in which the winner will appear with the Jonas Brothers in the next Breakfast BREAKS television commercial. The contest encourages kids to create a video about why breakfast is important and submit it to http://www.BreakfastBREAKS.com. Select entries will be chosen from across the country to be posted and shared with other Jonas Brothers fans online.

"Breakfast BREAKS is an awesome product that is a nutritious way to make sure kids eat breakfast every morning so we are really excited to be working together with them on this initiative," said Kevin Jonas on behalf of his brothers, Joe and Nick. "Our fans always surprise us with how creative they are, so this contest will be awe
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SOURCE ESE Foods
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