"With the Atkins All Purpose Baking Mix and Penne Pasta, we're providing consumers with a wider range of healthy and delicious foods to enjoy as they embrace a low-carb lifestyle," said Jennifer McGhee, VP of Marketing for Atkins Nutritionals, Inc. "For years, people mistakenly thought that on Atkins, they'd never be able to eat bread or pasta again. Now with our new products, it's possible to enjoy lower carb versions of these foods without relinquishing taste."
"From a health standpoint, Atkins All Purpose Baking Mix and lower-carb Penne Pasta is great for people who need to better control their blood sugar, such as those following low-glycemic diets," added Colette Heimowitz, Vice President, Nutrition and Education at Atkins Nutritionals, Inc.
Atkins All Purpose Baking Mix and Penne Pasta are available for purchase exclusively at Atkins.com. At the site, discover an extensive collection of bake mix and pasta recipes to prepare at home.
About Atkins Nutritionals, Inc.
'Atkins Nutritionals, Inc., is a leading player in the $2.4 billion dollar weight control nutrition category, and offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach focuses on a healthy diet with reduced levels of refined carbohydrates and refined sugars and encourages the consumption of lean protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.
Atkins Nutritionals, Inc. manufactures and sells a variety of nutrition bars and shakes designed around the
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