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Bread & Bakery Product Manufacturing in China Industry Research Report – Now Available from IBISWorld
Date:8/3/2013

San Francisco, CA (PRWEB) August 03, 2013

In 2013, revenue for the Bread and Bakery Product Manufacturing industry in China is expected to total $12.6 billion, growing at an annualized rate of 21.4% over the past five years. Strong growth has been due to rising domestic demand for bakery goods, says IBISWorld.

Bread and bakery products have become daily necessities for many people, particularly students and workers in urban areas. At the same time, the high level of foreign investment and large number of foreign-funded enterprises in the Bread and Bakery Product Manufacturing industry has resulted in technological improvements for manufacturers. Alongside strengthening government food regulations, these trends have helped increase consumer confidence in the industry, says IBISWorld.

The Bread and Bakery Product Manufacturing industry has a low concentration level, with the top four players – Orion Food, Shanghai Christine Foodstuff, Huajia Foodstuff, and Hangzhou Dingyuan Food – accounting for 13.4% of industry revenue in 2013, according to IBISWorld. Most firms in the industry are small- or medium-sized with low market shares. Barriers to entering the industry are low, especially in low-end markets.

IBISWorld anticipates that demand for high-quality products will increase as consumers become more aware of the quality and nutritious attributes of bread and bakery products. Industry competition will also become more intense. Many small manufacturers may be forced to exit the industry, while larger players will develop economies of scale by expanding production facilities, chain stores and franchises.

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