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Braun Challenges Business School Talent To 'Create A Buzz'
Date:9/10/2007

- Case study competition offers MBA students face time with P&G executives

and the chance to win $40,000 -

BOSTON, Sept. 10 /PRNewswire/ -- Braun is challenging the country's brightest business school students to create a buzz for the billion dollar brand. Known throughout the world for its superbly designed and engineered electric shavers and household products, Braun is seeking marketing plans for its electric shaver business from students currently enrolled in some of the nation's highest-ranked business schools. The winning marketing plan will be awarded $40,000 - to help toward business school tuition.

The "Create a Buzz for Braun" competition is open to students enrolled in MBA programs at the University of Chicago, University of Pennsylvania, Harvard University, University of Michigan, Stanford University, Massachusetts Institute of Technology, University of California Berkeley, Duke University, Columbia University, Dartmouth College, University of Notre Dame, Cornell University, Indiana University and the University of Wisconsin-Madison. The competition will provide an invaluable opportunity for three finalists to present their marketing plans in person to Jim Stengel, Chief Marketing Officer, Procter & Gamble, Bracken Darrell, Global President, Braun, and a professor of marketing from a non-participating university, at P&G's headquarters in Cincinnati.

"P&G is a big recruiter of MBAs and a big believer in the power of ideas from outside the company and I am personally excited to hear some provocative ideas from this new generation of business leaders," said Bracken Darrell, Global President, Braun. "This challenge will be great for those who choose to participate. It provides a good dose of real world experience and a chance to 'win something'."

Registration information, contest details and official rules and regulations are available on http://www.buzzforbraun.com.

About Braun

Braun, a brand of The Procter & Gamble Company (NYSE: PG), manufactures a variety of high-quality, European-designed products that are sold worldwide, including electric shavers, oral care products, and household appliances. Please visit http://www.braun.com.

About P&G (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.


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SOURCE Braun
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