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Branding & Marketing Agency Trajectory Creates and Launches a Responsive Website for AHAM: CoolEnergySavings.org
Date:1/14/2014

Morristown, New Jersey (PRWEB) January 14, 2014

To address potential confusion over updated U.S. Department of Energy (DOE) energy efficiency standards for refrigerators and freezers and newly revised EnergyGuide labels, Trajectory has developed a responsive website (supports desktop, mobile, and tablet browsing) for the Association of Home Appliance Manufacturers (AHAM) – the voice of the home appliance industry. Many consumers don’t realize that in 2014 all refrigerators and freezers will be subject to more stringent energy efficiency standards and are required to display new EnergyGuide labels..

As such, AHAM engaged branding and marketing agency Trajectory to develop an informative, easily accessible website that shoppers and retailers could reference during this transitional period. The site, coolenergysavings.org, simply guides users through the changes and demonstrates how to compare old and new EnergyGuide labels. The DOE changes result in, on average, full-size refrigerators and freezers being 25% more efficient than older models. The website also describes how new refrigerator/freezer models will benefit consumers, and even gives tips on how to recycle appliances properly. There is also a secure retailer resource section that will continually be updated.

Jill Notini, Vice President, Communications and Marketing of AHAM states, "Once again, Trajectory came through for AHAM delivering a highly effective website, under tight deadlines. It was just the tool we needed to solve an immediate market issue imp
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