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Branded Surgery Is Not Always the "Quick Fix" it is Advertised To Be
Date:7/16/2009

the Aesthetic Society's Body Contouring Committee. "A procedure is only as good as the hands that perform it."

"Patient safety and efficacy need to be the top priorities, not commerce or marketing," says Robert Singer, MD a plastic surgeon from La Jolla, CA and a past-president of ASAPS. ''If you decide a procedure is right for you, make sure you have done your homework, that the procedure has been fully explained, you know exactly who will be performing your procedure and that they are qualified to perform the exact procedure you are undergoing, and that you have thoroughly read and signed informed consent documents.''

Facial surgery and body sculpting procedures are often marketed to the public with brand names. "One does not have to be a plastic surgeon to know intuitively that one facelift technique will not be appropriate for all individuals undergoing a facelift," says Sherrell Aston, MD, past-president of the ASAPS and member of the Society's Facial Surgery Committee. "The human anatomy and the aging process vary significantly from person to person. The so-called minimally invasive surgical procedures have gained popularity in all surgical specialties. For many procedures the work that is performed through the small incisions is rather extensive, and requires significant expertise on the part of the surgeon. A short incision facelift can give an excellent result, when properly performed for the appropriate patient."

"The issue of untrained or inadequately trained practitioners, some of whom are not medical doctors, performing cosmetic plastic surgery is an extremely serious patient safety concern," says Salt Lake City, UT plastic surgeon and president of the American Society for Aesthetic Plastic Surgery (ASAPS), Renato Saltz, MD. "For ultimate patient safety it is essential that the media and the general public be better educated about what constitutes appropriate training
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