Navigation Links
Brand preference may be in the drink, not in the head
Date:6/7/2010

The scientists used high tech instruments to analyze the composition of five popular vodka brands. They found that each vodka brand differed in its concentration of ethanol hydrates. Vodka drinkers could express preference for a particular structure. Drinkers actually may be perceiving this internal structure or structurability of vodka, rather than taste in a traditional sense, as the scientists note in their report:

"We began this discussion with the statement that vodka is a colorless, tasteless water-ethanol solution. So how do vodka drinkers develop brand preference? Our answer is structure. Beverages with low structurability are likely to be perceived as watery, because the fraction of water clusters is higher than in brands with high structurability. Beverages with high structurability, on the other hand, harbor transient cage-like entities where the ethanol molecule is sequestered by surrounding water molecules. At high alcohol content, clusters of alcohol molecules appear. . . These ethanol clusters undoubtedly stimulate the palate differently from either water or the E5.3H2O cage structure. Even in the absence of 'taste' in the traditional sense, vodka drinkers could express preference for a particular structure."


'/>"/>

Contact: Michael Bernstein
m_bernstein@acs.org
202-872-6042
American Chemical Society
Source:Eurekalert  

Page: 1 2

Related medicine news :

1. Tests Show Top Tuna Brands Have High Mercury Levels
2. Hillenbrand Reports Results for First Quarter 2010
3. 7Summits to Present at Soho Seminars 'Alignment of Personal and Corporate Brands'
4. EAT CLEANER Brand Becomes a Trusted Partner of Healthy Child Healthy World Making Food Safer for Families
5. Worlds #1 Health Brand for Kids Joins Forces With Worlds #1 In-School Childrens Theatre
6. Brandeis studies evaluate visionary approach to improving eyesight
7. Vision researchers Jay and Maureen Neitz to receive first Pepose Award from Brandeis
8. White Pine Systems and Pediatric Web Announce Partnership to Deliver Interoperable and Brandable PHR Solution for Pediatric and Family Practices
9. Allen Interactions Receives Silver Brandon Hall Learning Award
10. Brand-New Radiology Clinic Exceeds Every Industry Performance Standard Using MedInformatix RIS
11. First New OTC Headache Brand in 15 Years; Renowned Doctor Introduces Powerful Headache Medicine
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Brand preference may be in the drink, not in the head
(Date:11/23/2014)... November 24, 2014 iFitDress.com, a well-known wedding ... black evening gowns . They are now offered at ... offer will last from now to Dec. 15. The main ... , All the company’s high quality items are ideal options ... a large sum of money. All its new mint cocktail ...
(Date:11/23/2014)... Tbdress.com has recently announced that its Special Friday ... The special offer will provide ladies many gorgeous shoes at ... world’s largest women’s dresses retailers, and its shoes include many ... discounts on that day: Everything at Tbdress.com is up to ... $89). , People can use the following coupon codes as ...
(Date:11/23/2014)... FRIDAY, Nov. 21, 2014 (HealthDay News) -- Close friends ... general peer group does, a new study says. ... and peers have an influence on individual alcohol use, ... the broader peer group and the friend group,s influence ... Indiana University,s School of Public Health, said in a ...
(Date:11/23/2014)... 23, 2014 This evaluation provides ... its significance, programs and manufacturing technological innovation. Then, ... major market gamers in information. In this part, ... prospective, manufacturing value, and 2009-2014 market shares for ... symbolizes the globally and Chinese suppliers finish market ...
(Date:11/23/2014)... More than two dozen new claims were ... involving Byetta lawsuits ( http://www.byettalawsuit2013.com/ ), as well as ... , A Case List updated on November 17th ... 2 diabetes medications referred to as incretin mimetics have ... District of California, where a federal proceeding continues to ...
Breaking Medicine News(10 mins):Health News:Trendy Long Black Evening Gowns Now Provided By iFitDress.com 2Health News:Tbdress.com Special Friday Shoes Sales Online Now 2Health News:Close Friends May Be Key to Teens' Drinking 2Health News:Femoral Stems Industry 2014 Analysis & 2019 Forecasts for Global and Chinese Region in New Research Report at ReportsnReports.com 2Health News:Femoral Stems Industry 2014 Analysis & 2019 Forecasts for Global and Chinese Region in New Research Report at ReportsnReports.com 3Health News:Femoral Stems Industry 2014 Analysis & 2019 Forecasts for Global and Chinese Region in New Research Report at ReportsnReports.com 4Health News:California Federal Court Overseeing Byetta Lawsuits, Other Incretin Mimetic Claims Adds New Cases in November, Bernstein Liebhard LLP Reports 2Health News:California Federal Court Overseeing Byetta Lawsuits, Other Incretin Mimetic Claims Adds New Cases in November, Bernstein Liebhard LLP Reports 3Health News:California Federal Court Overseeing Byetta Lawsuits, Other Incretin Mimetic Claims Adds New Cases in November, Bernstein Liebhard LLP Reports 4
... , BOULDER, Colo., Dec. 25 elepha ... AD IN YOGA JOURNAL MAGAZINE: EFFECTIVE ADVERTISING , Lululemon, the successful yoga ... park. It,s the kind of ad that earns its maker internet buzz, ... ad, featuring a disabled yogini, visit elephantjournal.com: , http://www.eleph ...
... while sticking to your diet. Here,s how. , FRIDAY, Dec. 25 ... you,ve eaten and that box of Santa Claus-shaped candies is calling ... overeat and overindulge aren,t over yet. , Before you take one ... to get a handle on your holiday eating. , If you,ve ...
... promise for humans with hereditary disease , THURSDAY, Dec. ... discovered a molecular switch that appears to play a ... An estimated one out of every 10,000 Americans suffer ... person,s ability to walk, talk, think clearly and even ...
... , PHILADELPHIA, Dec. 24 Congressman Chaka Fattah (D-PA) releases ... healthcare reform legislation: , "Senate Democrats deserve our thanks ... work to do, but I am confident that the House ... in the new year we will be sending President Obama ...
... Today,s passage of health care reform in the U.S. Senate ... a promise we will make to every person living in this ... will be able to afford coverage and insurance companies will not ... other steps will include final passage after conference committee, effective implementation ...
... Idaho Says Now Is the Time for State Congressional Delegation to ... Before the sun was up in Idaho this morning, ... a glimmer of hope from Washington, D.C. With the Senate ... congressional delegation can play a key role in making the bill ...
Cached Medicine News:Health News:Waylon Lewis of elephantjournal.com: Lululemon Ad; Naropa University Budget 2Health News:Eat Up, But Eat Healthy This Holiday Season 2Health News:Scientists Find Molecular Switch Related to Huntington's 2Health News:A Promise to Keep. Senate Vote is the First Step Toward the Promise of Quality, Affordable Health Care for All 2Health News:Health Care Reform Moves One Step Closer to Bringing Relief to Idaho Families 2
(Date:11/23/2014)... Anthera Pharmaceuticals, Inc. (Nasdaq: ANTH ... President and Chief Executive Officer, will present a corporate ... Anthera will present at 4:30PM ET, ... New York City . ... a biopharmaceutical company focused on developing and commercializing products ...
(Date:11/22/2014)... Nov. 21, 2014  CytoSorbents Corporation (OTCQB: CTSO), ... Union approved CytoSorb® cytokine adsorber to treat critically-ill ... Beacon of Light Award at last night,s New ... Dr. Phillip Chan , Chief Executive ... to be recognized by the New Jersey Tech ...
(Date:11/22/2014)... -- MEDITE Group acquired by CytoCore, Inc. (OTCBB: CYOE) on ... quarter sales ended September 30, 2014 of $8.7 million ... months ended September 2014 and a $38,000 loss for the ... quarter is usually a seasonable weak period due to the ... many countries worldwide, we are proud to announce record sales ...
Breaking Medicine Technology:Anthera Pharmaceuticals to Present at Annual Piper Jaffray Healthcare Conference 2CytoSorbents Wins Beacon of Light Award 2CytoSorbents Wins Beacon of Light Award 3CytoSorbents Wins Beacon of Light Award 4CytoCore Inc. / MEDITE Cancer Diagnostics, Inc. Reports Record YTD and 3rd Quarter Sales 2CytoCore Inc. / MEDITE Cancer Diagnostics, Inc. Reports Record YTD and 3rd Quarter Sales 3
... /PRNewswire-Asia-FirstCall/ -- Tianyin Pharmaceutical Co., Inc. (NYSE Amex: ... specializes in patented biopharmaceutical medicine, modernized traditional Chinese ... its corporate business & development information on OneMedDatabase, ... research and business & development firm. ...
... April 4, 2011 OncoGenex Pharmaceuticals, Inc. (NASDAQ: ... their pipeline compound OGX-427 was presented at the AACR ... of OGX-427 to inhibit Heat Shock Protein 27 (Hsp27), ... in the proliferation of castrate resistant prostate cancer (CRPC) ...
Cached Medicine Technology:TPI Business and Development Profile Updated on OneMedDatabase 2TPI Business and Development Profile Updated on OneMedDatabase 3OncoGenex Announces Data Highlighting OGX-427 at American Association of Cancer Research (AACR) 102nd Annual Meeting 2011 2OncoGenex Announces Data Highlighting OGX-427 at American Association of Cancer Research (AACR) 102nd Annual Meeting 2011 3
... is a national reference laboratory and a ... development. ARUP offers an extensive test menu ... in clinical and anatomic pathology. Owned by ... include more than half of the nation's ...
... is a national reference laboratory and a ... development. ARUP offers an extensive test menu ... in clinical and anatomic pathology. Owned by ... include more than half of the nation's ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
Medicine Products: