WESTCHESTER, Ill., Jan. 7 /PRNewswire/ -- BrainLAB, Inc., a leader in software-driven systems for targeted, less-invasive medical treatments, announces a new, customer-focused sales and support structured Surgery Business in consideration of continued growth and an expanding product portfolio.
By integrating field sales and support structures, customers will benefit from a more efficient and customer focused organization. Streamlined responsibilities, communication, reporting structures will enhance the customer experience.
BrainLAB Area Account Managers will become responsible for all products of the BrainLAB surgical portfolio and will be best positioned to serve the clinical needs of their customers. More focused regional teams will demonstrate improved expertise throughout the consultative sales process and beyond.
Cameron Georges, formerly Sales Director BrainSUITE, and Paolo Jelmoni, formerly Marketing Director, accept the two key leadership roles of Directors in the new structure.
Sean Clark, President of BrainLAB, Inc., North American subsidiary of BrainLAB AG, stated, "BrainLAB is proactively addressing the medical industry's need for a higher level of personalization and consistency. The new structure allows our representatives to further develop strong customer relationships, while meeting the unique demands of each hospital and teaching institution."
About BrainLAB
BrainLAB develops, manufactures and markets software-driven medical
technology that enables procedures that are more precise, less invasive, and
also less expensive than traditional treatments. Among the core products are
image-guided systems that provide highly accurate real-time information used
for navigation during surgical procedures. This utility has been further
expanded to serve as a computer terminal for physicians to more effectively
access and interpret diagnostic
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