WESTCHESTER, Ill., Jan. 7 /PRNewswire/ -- BrainLAB, Inc., a leader in software-driven systems for targeted, less-invasive medical treatments, announces a new, customer-focused sales and support structured Surgery Business in consideration of continued growth and an expanding product portfolio.
By integrating field sales and support structures, customers will benefit from a more efficient and customer focused organization. Streamlined responsibilities, communication, reporting structures will enhance the customer experience.
BrainLAB Area Account Managers will become responsible for all products of the BrainLAB surgical portfolio and will be best positioned to serve the clinical needs of their customers. More focused regional teams will demonstrate improved expertise throughout the consultative sales process and beyond.
Cameron Georges, formerly Sales Director BrainSUITE, and Paolo Jelmoni, formerly Marketing Director, accept the two key leadership roles of Directors in the new structure.
Sean Clark, President of BrainLAB, Inc., North American subsidiary of BrainLAB AG, stated, "BrainLAB is proactively addressing the medical industry's need for a higher level of personalization and consistency. The new structure allows our representatives to further develop strong customer relationships, while meeting the unique demands of each hospital and teaching institution."
BrainLAB develops, manufactures and markets software-driven medical technology that enables procedures that are more precise, less invasive, and also less expensive than traditional treatments. Among the core products are image-guided systems that provide highly accurate real-time information used for navigation during surgical procedures. This utility has been further expanded to serve as a computer terminal for physicians to more effectively access and interpret diagnostic scans and other digital medical information for better informed decisions. BrainLAB solutions allow expansion from a single system to operating suites to digitally integrated hospitals covering all subspecialties from neurosurgery, orthopedics, ENT, CMF to spine & trauma and oncology. With 3300 systems installed in over 75 countries, BrainLAB is a market leader in image-guided technology.
The privately held BrainLAB group, founded in 1989, is headquartered in Munich, Germany, and today employs 1000 people in 16 offices across Europe, Asia, Australia, North and South America.
For more information, visit BrainLAB at http://www.brainlab.com
|SOURCE BrainLAB, Inc.|
Copyright©2009 PR Newswire.
All rights reserved