Navigation Links
Brain study shows why some people are more in tune with what they want
Date:12/9/2012

Wellcome Trust researchers have discovered how the brain assesses confidence in its decisions. The findings explain why some people have better insight into their choices than others.

Throughout life, we're constantly evaluating our options and making decisions based on the information we have available. How confident we are in those decisions has clear consequences. For example, investment bankers have to be confident that they're making the right choice when deciding where to put their clients' money.

Researchers at the Wellcome Trust Centre for Neuroimaging at UCL led by Professor Ray Dolan have pinpointed the specific areas of the brain that interact to compute both the value of the choices we have in front of us and our confidence in those choices, giving us the ability to know what we want.

The team used functional magnetic resonance imaging (fMRI) to measure activity in the brains of twenty hungry volunteers while they made choices between food items that they would later eat. To determine the subjective value of the snack options, the participants were asked to indicate how much they would be willing to pay for each snack. Then after making their choice, they were asked to report how confident they were that they had made the right decision and selected the best snack.

It has previously been shown that a region at the front of the brain, the ventromedial prefrontal cortex, is important for working out the value of decision options. The new findings reveal that the level of activity in this area is also linked to the level of confidence participants placed on choosing the best option. The study also shows that the interaction between this area of the brain and an adjacent area reflects participants' ability to access and report their level of confidence in their choices.

Dr Steve Fleming, a Sir Henry Wellcome Postdoctoral Fellow now based at New York University, explains: "We found that people's confidence va
'/>"/>

Contact: Jen Middleton
j.middleton@wellcome.ac.uk
44-761-17262
Wellcome Trust
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Cell Phone Radiation Lawsuit Update: ICEMS Position Paper Supports Italian Supreme Court Ruling on Cell Phones and Brain Tumors, Bernstein Liebhard LLP Reports
2. Sleep Apnea Tied to More Brain Damage in Women Than Men
3. Chemo Brain May Occur Before Treatment Even Starts
4. See-through MitoFish opens a new window on brain diseases
5. In US first, Johns Hopkins surgeons implant brain pacemaker for Alzheimers disease
6. The radical restructuring of brain networks in comatose patients
7. Barrow researchers successfully destroy brain tumor cells
8. Experts urge rapid evaluation for swallowing and voice problems after brain surgery
9. Familys economic situation influences brain function in children
10. Brain cell transplants in early 2013
11. High altitude climbers at risk for brain bleeds
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/22/2014)... 22, 2014 Mueller Sports Medicine is ... an exciting new product that provides non-drug instant relief ... active while you heal. The package includes 7 days ... new technology – it is not kinesiology tape. It’s ... PFTape™ System for Plantar Fasciitis is a breakthrough ...
(Date:8/22/2014)... 22, 2014 (HealthDay News) -- An intensive effort to sterilize ... animal shelter in Florida and euthanized, a new study reveals. ... to slow their intake into animal control," Dr. Julie Levy, ... College of Veterinary Medicine, said in a university news release. ... making a big impact," she explained, "so we wanted to ...
(Date:8/22/2014)... Dayton Children's Hospital broke ground on a ... a $141 million campus renewal. Renderings of ... to the public. , The new patient tower is ... a campus that meets the needs of patients, families and ... will embody Dayton Children’s unique patient care mission and offer ...
(Date:8/22/2014)... again attained the distinguished Magnet hospital designation by ... Program. Considered the gold standard for nursing excellence, ... and professionalism. It is the top international credential ... redesignate Newport Hospital was based on the hospital,s ... practice. , "It is a privilege for us ...
(Date:8/22/2014)... (HealthDay News) -- People who use reduced-nicotine cigarettes don,t ... of nicotine, according to a new study. This ... smokers, the researchers say. The month-long study included ... regular cigarettes with nicotine emission levels of 1.2 milligrams ... to reduced-nicotine cigarettes for the next three weeks. ...
Breaking Medicine News(10 mins):Health News:Mueller Introduces FasciaDerm® PFTape™ System for Plantar Fasciitis 2Health News:Neutering Project Curbed Feral Cat Population 2Health News:Dayton Children's Hospital Breaks Ground on New, Eight-story Patient Care Tower 2Health News:Dayton Children's Hospital Breaks Ground on New, Eight-story Patient Care Tower 3Health News:Dayton Children's Hospital Breaks Ground on New, Eight-story Patient Care Tower 4Health News:Dayton Children's Hospital Breaks Ground on New, Eight-story Patient Care Tower 5Health News:Newport Hospital receives nursing's highest credential for third time with Magnet recognition 2Health News:Low-Nicotine Cigarettes May Not Lead to More Smoking 2
... chief Commissioner Lester Crawford prevented two senior officials// from deciding ... which is a 'morning after' pill. ,These statements ... for Reproductive Rights. Dr. Steven Galson, director of the FDA's ... thing of approving the action to sell Plan B as ...
... The Schizophrenia Fellowship was announced by the greater Southern Area ... family who are unable to support// patients affected with the ... family sensitive mental health program. It would receive about $2 ... Dr Murray Wright, a director of clinical operations mental health, ...
... Women's Hospital (RBWH), Sydney struggles with an outbreak of ... were found with a bacterium called carbapenem ... ,To prevent the spread, 12 patients from burns unit ... shifted to Sydney hospital and some to Brisbane's Princess ...
... medical colleges in West Bengal continued to be paralysed ... stir against the Centre's decision to introduce OBC quota ... interns, housestaff and post graduate trainees in nine medical ... dental colleges boycotted classes as well as out patient ...
... of commonly used cholesterol-lowering drugs, used by patients ... anti-arrhythmic effect. Scientists with the ... committee evaluated about 458 sudden cardiac deaths with ... of Statin therapy. Among these about, 229 patients ...
... who tried just one cigarette are twice as likely as those ... 3 years it was proved true by another study. ... children trying even one cigarette. In a study with 2000 teens, ... 15-year olds have smoked a cigarette. From about 36 London schools ...
Cached Medicine News:
(Date:8/22/2014)... - On Aug. 20, at its annual meeting in ... (CMA) voted on and approved a delegate resolution opposing ... Bedrocan Cannabis Corp., a leading Canadian licensed producer of ... The CMA is quite right to point out ... plant material, including medicinal cannabis. While some patients, particularly ...
(Date:8/22/2014)... Research and Markets  has announced the addition of ... Technologies" report to their offering. ... you wish to expand your product line, you,ll know ... authors know you want to make effective product development ... improved revenues and take market share from your competition. ...
(Date:8/22/2014)... 22, 2014  Dr. Mark Rasak , MD ... Lifetime Achievement Award in the field of Medicine as ... Clinical Associates. Dr. Rasak has over 15 ... aspects of the business; overseeing the daily operations; interventional ... intervention. In addition, he is an honored Fellow of ...
Breaking Medicine Technology:Bedrocan Canada Statement Regarding Canadian Medical Association Motion on Smoking Marijuana 2Global Stem Cell Research Products: Opportunities, Tools & Technologies - 2014 Report 2Global Stem Cell Research Products: Opportunities, Tools & Technologies - 2014 Report 3Dr. Mark Rasak, MD is recognized by Continental Who's Who with the Diamond Lifetime Achievement Award 2
... 2011 EMKinetics, Inc. announced today initiation of ... trial for patients suffering from urge incontinence and ... at 10-15 US centers.  Submission for CE mark ... the study.   EMKinetics, TranStim therapy builds on ...
... 2011 Masimo (NASDAQ: MASI ) announced ... period ended October 1, 2011, after the market closes on October ... at 1:30 p.m. PT (4:30 p.m. ET) and will be hosted ... de Raad, Executive Vice President and Chief Financial Officer. ...
Cached Medicine Technology:EMKinetics Announces Start of Pivotal Trial for the TranStim™ Transdermal Neuromodulation System 2Masimo to Report Third Quarter 2011 Financial Results After Market Close on October 25, 2011 2Masimo to Report Third Quarter 2011 Financial Results After Market Close on October 25, 2011 3
Colloidal Gold Conjugated, Goat anti-rabbit IgG (H&L) - 50 OD...
Colloidal Gold Conjugated, Goat anti-human IgG (H&L) - 50 OD...
Colloidal Gold Conjugated, Protein A - 50 OD...
Colloidal Gold Conjugated, Protein A - 12 OD...
Medicine Products: