Navigation Links
Brain scans predict likely success when it comes to quitting smoking

New research from University of Michigan says brain scans showing neural reactions can predict behavior change even better than the person whose brain is being scanned.

Emily Falk, director of University of Michigan's Communication Neuroscience Laboratory, recently led a study that scanned the brain activity of 28 heavy smokers to investigate whether pro-health messages would have an impact on their ability to quit smoking. The smokers were recruited from an anti-smoking program.

The researchers found a positive relationship exists between observed brain activity and successfully quitting smoking, even when test subjects erroneously predict their likelihood of success. Moreover, their report concludes that "neural activity is a useful complement to existing self-report measures."

A forthcoming issue of Health Psychology, a peer-reviewed journal, will report the findings.

For the study, functional magnetic resonance imaging (fMRI), a type of specialized scanning technology, was used to monitor how participants responded to a series of television ads designed to help people quit smoking.

After seeing each ad, the test subjects rated how it affected their intention to quit, whether it increased their confidence about quitting, and how much they related to the message. A month after the scan, researchers contacted participants to see how they were doing and to obtain biological verification of how much they were smoking, by assessing their CO levels.

Participants reported smoking an average of 5 cigarettes a day, compared with an average of 21 a day at the start of the study, and CO levels were consistent with these self-reports.

"These results bring us one step closer to the ability to use functional magnetic resonance imaging to select the messages that are most likely to affect behavior change both at the individual and population levels," said Falk. "It seems that our brain activity may provide information that introspection does not."


Contact: Bobbie Mixon
National Science Foundation

Related medicine news :

1. Gadgets not related to teenagers brain pain
2. Dementia Rates Escalate as Brain Capacity Diminishes with Age
3. Researchers discover new way to kill pediatric brain tumors
4. Scientists Pinpoint Area of Brain That Fears Losing Money
5. Physical Changes in Brain Linked to Altered Spirituality
6. Pro Athletes Brains React at Olympic Speed
7. Neuroscientists reveal new links that regulate brain electrical activity
8. Brain Scan Shows What Beauty is Worth
9. Study supports alternative anti-seizure medication following acute brain injury
10. Exercise helps protect brain of multiple sclerosis patients
11. Pittsburgh Neurosurgeons Explore Use of Drug that Illuminates Brain Tumor Cells To Guide Surgery
Post Your Comments:
(Date:11/26/2015)... NE (PRWEB) , ... November 26, 2015 , ... Jobs ... searched by healthcare professionals and offered by healthcare staffing agency Aureus Medical Group ... during the month of October 2015 among those searching for healthcare jobs through the ...
(Date:11/26/2015)... (PRWEB) , ... November 26, 2015 , ... ... second medical opinion process, participated in the 61st annual Employee Benefits Conference. The ... and took place Sunday, November 8th through Wednesday, November 11th, 2015. The conference ...
(Date:11/26/2015)... (PRWEB) , ... November 26, ... ... online platform for mental health and wellness consultation, has collaborated with Women’s ... holistically address their reader’s queries on topics on mental and emotional well-being ...
(Date:11/25/2015)... , ... November 25, 2015 , ... ... more aggressive than those found on mammography, according to a study published online ... additional cancers not seen on mammography may necessitate a change in treatment. , ...
(Date:11/25/2015)... ... November 25, 2015 , ... The ... perfect dish and pleasing the palates of attendees is of the utmost importance. ... to a seasonal get-together, give these recipes a try this holiday season. , ...
Breaking Medicine News(10 mins):
(Date:11/27/2015)... DUBLIN , Nov. 26, 2015 /PRNewswire/ ... announced the addition of the "2016 ... by Test, Country Volume and Sales Segment ... Emerging Opportunities" report to their offering. ... the addition of the "2016 Global ...
(Date:11/26/2015)... , Nederland, November 26, 2015 /PRNewswire/ ... --> Een nieuwe aanpak combineert immunotherapie ... gevorderde kanker. ) ... -->      (Photo: ... het Leids Universitair Medisch Centrum (LUMC) ...
(Date:11/26/2015)... November 26, 2015 ... the "2016 Future Horizons and Growth ... Testing Market: Supplier Shares, Country Segment Forecasts, ... their offering. --> ) ... "2016 Future Horizons and Growth Strategies in ...
Breaking Medicine Technology: