Navigation Links
Brain scans predict likely success when it comes to quitting smoking
Date:2/1/2011

New research from University of Michigan says brain scans showing neural reactions can predict behavior change even better than the person whose brain is being scanned.

Emily Falk, director of University of Michigan's Communication Neuroscience Laboratory, recently led a study that scanned the brain activity of 28 heavy smokers to investigate whether pro-health messages would have an impact on their ability to quit smoking. The smokers were recruited from an anti-smoking program.

The researchers found a positive relationship exists between observed brain activity and successfully quitting smoking, even when test subjects erroneously predict their likelihood of success. Moreover, their report concludes that "neural activity is a useful complement to existing self-report measures."

A forthcoming issue of Health Psychology, a peer-reviewed journal, will report the findings.

For the study, functional magnetic resonance imaging (fMRI), a type of specialized scanning technology, was used to monitor how participants responded to a series of television ads designed to help people quit smoking.

After seeing each ad, the test subjects rated how it affected their intention to quit, whether it increased their confidence about quitting, and how much they related to the message. A month after the scan, researchers contacted participants to see how they were doing and to obtain biological verification of how much they were smoking, by assessing their CO levels.

Participants reported smoking an average of 5 cigarettes a day, compared with an average of 21 a day at the start of the study, and CO levels were consistent with these self-reports.

"These results bring us one step closer to the ability to use functional magnetic resonance imaging to select the messages that are most likely to affect behavior change both at the individual and population levels," said Falk. "It seems that our brain activity may provide information that introspection does not."


'/>"/>

Contact: Bobbie Mixon
bmixon@nsf.gov
703-292-8070
National Science Foundation
Source:Eurekalert

Related medicine news :

1. Gadgets not related to teenagers brain pain
2. Dementia Rates Escalate as Brain Capacity Diminishes with Age
3. Researchers discover new way to kill pediatric brain tumors
4. Scientists Pinpoint Area of Brain That Fears Losing Money
5. Physical Changes in Brain Linked to Altered Spirituality
6. Pro Athletes Brains React at Olympic Speed
7. Neuroscientists reveal new links that regulate brain electrical activity
8. Brain Scan Shows What Beauty is Worth
9. Study supports alternative anti-seizure medication following acute brain injury
10. Exercise helps protect brain of multiple sclerosis patients
11. Pittsburgh Neurosurgeons Explore Use of Drug that Illuminates Brain Tumor Cells To Guide Surgery
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... New York, NY (PRWEB) , ... March 24, ... ... a global scale; from third world countries to hospitals in the United States, ... sparks a conversation on the current obstacles facing infection prevention and offers strategies ...
(Date:3/24/2017)... , ... March 24, 2017 , ... Texas Physical ... can be found at 9618 Huebner Road. The clinic is the group’s 7th location ... Director, and Dr. Ali Higgins, PT, will provide care from the clinic, which opened ...
(Date:3/24/2017)... ... March 24, 2017 , ... In just two days, Aqua ... micro-veggies garden on Kickstarter . Surpassing the $100,000 milestone so quickly,10-times the ... consumers (and counting) already backing the campaign. , “We are very grateful ...
(Date:3/24/2017)... County, NY (PRWEB) , ... March 24, 2017 , ... ... Somers and White Plains, N.Y., is pleased to announce Westchester resident Lauren C. Enea ... a law clerk for the firm, will concentrate her practice in elder law, Medicaid ...
(Date:3/24/2017)... ... 2017 , ... Judy Buchanan, co-owner of Serenity Natural Health ... says, “I am passionate about sharing Reiki as a holistic, complementary therapy with ... time.” , A Certified Medical Reiki™ Master trained by Raven Keys Medical Reiki™ ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... ShangPharma, a leading life science ... development and discovery services, technology, and investment ... today the intent for a strategic corporate ... the Contract Research Organizations (CRO) and Contract ... entities include ChemPartner Shanghai, ChemPartner Fengxian, ChemPartner ...
(Date:3/24/2017)... Mar 24, 2017 Research and Markets has ... and Diagnostics, 2017 - 2035" report to their offering. ... The Deep Learning: Drug ... future outlook of the growing market of deep learning solutions within ... learning algorithms have emerged as a novel solution to generate relevant ...
(Date:3/24/2017)... Research and Markets has announced the addition of the ... their offering. ... provides separate comprehensive analytics for the US, Canada , ... Asia-Pacific , Latin America , and Rest of ... 2022. Also, a six-year historic analysis is provided for these markets. Market ...
Breaking Medicine Technology: