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Brain Fitness Industry Growth Driven By Science

New study shows large effects

LAS VEGAS, March 16 /PRNewswire/ -- To commemorate Brain Awareness Week, Posit Science today released a report showing that despite the collapsing economy, consumers are still spending their money on keeping their brains sharp. The report ties growth in the brain fitness industry to growth in the publication of studies in science and medical journals, which now show that certain types of cognitive training yields benefits. Experts caution that consumers should look for brain fitness products shown to work in clinical trials.

Consumer awareness of brain fitness has grown exponentially, according to the report, which draws on database searches of news articles in major periodicals over each of the last five years. While there were just 27 news articles in 2004 on brain fitness, last year there were 1,301 - a compounded annual growth rate of about 150 percent per year.

That awareness has translated into an impressive 50 percent growth rate in revenue per year for the brain fitness industry, according to industry analyst, SharpBrains, which reported growth from $100 million in sales in 2005 to over $225 million in 2007.

"We believe the key driver of the brain fitness industry is science," said Jeff Zimman, co-founder and Chairman of Posit Science. Zimman spoke at the annual joint meeting of the American Society on Aging and National Council On Aging being held this week in Las Vegas, Nevada "People want to stay sharp and on top of their game and if they're going to invest the time and money in brain fitness, they want to make sure what they're doing works."

That includes consumers like New York City businessman, Howard Newman. "The biggest change I saw was a tremendous increase in my working vocabulary and an increase in my ability to follow and remember long presentations without taking notes... What's more the benefits have lasted. I was so impressed with the program that I got a copy for my mom." Newman also says he continues to carve out time from his busy day for brain fitness exercises.

Database searches of major medical and science journals showed an annual growth rate in the publication of studies over the past three years of about 90 percent per year, from two studies in 2005 to 13 last year.

"New breakthrough studies are driving public awareness," Zimman said. "What's really exciting is that there seem to be almost as many studies being published just this quarter as in all of last year."

Experts caution that consumers of brain fitness products should not assume that just anything works. "Consumers should look for products with published studies showing the product worked, and should be wary of general claims that a product stimulates the brain when there is no published study of that product," said Mary Furlong, EdD, a professor at Santa Clara University and a leading authority on aging and computer technology.

The Posit Science technology has shown benefits in more than 30 published articles in leading science and medical journals.

The most recently published study of the Posit Science Brain Fitness Program was led by researchers at the Mayo Clinic and the University of Southern California. The study of 487 healthy adults showed that participants in the Brain Fitness Program more than doubled their brain processing speed, had improvements in memory and attention equal to about 10 years and noticed significant improvements in every day activities. These changes were clinically significant and were significantly greater than the changes in the control activity group, which were not clinically significant.

The study appears in the April 9th issue of The Journal of the American Geriatrics Society and an advance copy is now available online.

About Posit Science:

Posit Science is the leading provider of clinically validated brain fitness programs. The company works with more than 50 scientists from prestigious universities to design and test its computer-based programs. More than 30 published peer reviewed papers show that in randomized controlled trials the company's patented technologies significantly increase processing speed, improve memory and attention, and enhance the quality of everyday life. While such benefits have been shown across groups in studies, individual results will vary, and Posit Science makes no claims with respect to the prevention or treatment of disease. Posit Science has received grants from the National Institutes of Health and has received numerous awards and accolades. The company's products, scientists and science are currently featured in the PBS documentaries "The Brain Fitness Program" and "Brain Fitness 2: Sight and Sound." In addition to being sold direct to consumer via the company's website, its products are distributed without charge to policyholders by leading health, long term care and auto insurers, are sold by hundreds of authorized providers and are used in hundreds of daily classes at retirement communities, adult education programs and hospitals. For more information, visit or call 1-800-599-6463.

SOURCE Posit Science
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