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Brain Fitness Industry Growth Driven By Science
Date:3/16/2009

New study shows large effects

LAS VEGAS, March 16 /PRNewswire/ -- To commemorate Brain Awareness Week, Posit Science today released a report showing that despite the collapsing economy, consumers are still spending their money on keeping their brains sharp. The report ties growth in the brain fitness industry to growth in the publication of studies in science and medical journals, which now show that certain types of cognitive training yields benefits. Experts caution that consumers should look for brain fitness products shown to work in clinical trials.

Consumer awareness of brain fitness has grown exponentially, according to the report, which draws on database searches of news articles in major periodicals over each of the last five years. While there were just 27 news articles in 2004 on brain fitness, last year there were 1,301 - a compounded annual growth rate of about 150 percent per year.

That awareness has translated into an impressive 50 percent growth rate in revenue per year for the brain fitness industry, according to industry analyst, SharpBrains, which reported growth from $100 million in sales in 2005 to over $225 million in 2007.

"We believe the key driver of the brain fitness industry is science," said Jeff Zimman, co-founder and Chairman of Posit Science. Zimman spoke at the annual joint meeting of the American Society on Aging and National Council On Aging being held this week in Las Vegas, Nevada "People want to stay sharp and on top of their game and if they're going to invest the time and money in brain fitness, they want to make sure what they're doing works."

That includes consumers like New York City businessman, Howard Newman. "The biggest change I saw was a tremendous increase in my working vocabulary and an increase in my ability to follow and remember long presentations without taking notes... What's more the benefits have lasted. I was so i
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SOURCE Posit Science
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