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Bradley Pharmaceuticals to Feature Elestrin(TM) at North American Menopause Society Annual Meeting
Date:9/28/2007

FAIRFIELD, N.J., Sept. 28 /PRNewswire-FirstCall/ -- Bradley Pharmaceuticals, Inc. (NYSE: BDY) today announced that its Kenwood Therapeutics division will feature Elestrin(TM) (estradiol gel 0.06%) at the 18th Annual North American Menopause Society (NAMS) Annual Meeting to be held in Dallas, Texas from October 3-6, 2007.

Elestrin(TM) is an effective, low dose transdermal estrogen therapy, available by prescription, for the treatment of moderate-to-severe vasomotor symptoms associated with menopause. Elestrin(TM) was approved by the Food and Drug Administration (FDA) in December 2006, and launched in June by the Kenwood Therapeutics division.

"We are increasing support for women's healthcare, and are pleased to feature Elestrin(TM) at the leading North American scientific organization dedicated to promoting the health and quality of life of women through an understanding of menopause," stated John Knoop, Executive Vice President and General Manager of Bradley's Kenwood Therapeutics division. "Since the Women's Health Initiative (WHI) study findings were released in July 2002 detailed potential health risks associated with estrogen therapy, women have been looking for new alternatives."

Menopause therapy is shifting toward transdermal, low-dose regimens, and Elestrin(TM) offers women a new, effective low-dose, transdermal treatment option. Elestrin(TM) addresses the guidelines set forth by the FDA, North American Menopause Society (NAMS), American College of Obstetricians and Gynecologists (ACOG), and the New England Journal of Medicine that hormone therapy should be used at a low effective dose for the shortest duration of time.

In addition to being an effective low-dose estrogen therapy, Elestri
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SOURCE Bradley Pharmaceuticals, Inc.
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