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Boyd Flotation Waterbed Sales Pick Up the Slack
Date:6/24/2013

St. Louis, MO (PRWEB) June 24, 2013

Boyd Flotation is pleased to announce continued growth in online sales. As the waterbed market continues to struggle for traction in the overall bedding market, Boyd Flotation visualizes the Internet as a harbinger of things to come for the waterbed market. Scarcity elsewhere has created increased demand for waterbed products that are available for consumers who can continue to gain product education and selection at their convenience.

Boyd Flotation’s online presence continues to benefit from a mass decline in retail waterbed availability. The online medium has helped the manufacturer to maintain its lead in the segment, and they are poised to benefit moving forward from the declining brick and mortar presence decline. The declining retail base has made the Internet medium crucial for growth opportunities in the segment.

From the onset, waterbeds were nothing more than big bags of water enclosed by a wooden box. The technology behind these truculent monsters was limited, but yet they enjoyed a fairly wide appeal. Intuitively, customers realized the virtues of sleeping on water. Unfortunately, the early waterbed was hard to move, hard to make, and impossible to camouflage. Many of these early models were eventually abandoned for more mobile and traditional bedding options that could be made up to match variations in interior design.

Despite a short decline in popularity, the concept of the waterbed continued to evolve into more customer-friendly models. Believe it or not, many of the waterbeds of today look much like innerspring mattresses. A softsided waterbed mattress blends the comfort of a foam mattress with the contouring support of water. Instead of a dark wooden box enclosing the bladder, a foam perimeter holds the water in place. Softsided waterbed mattresses have won back a number of customers who loved the thermostatically controlled warmth of those early w
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