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Boy Scouts of America Prepared for Second Century of Service
Date:2/8/2010

unchanged set of core values, the BSA is committed to remaining current and relevant by adapting how it delivers programs and reaches it audiences, including:

  • Going green! In addition to publishing the first "green" Boy Scout Handbook in 2009, BSA magazines Boys' Life and Scouting have been certified by the Sustainable Forestry Initiative.
  • Multicultural outreach: In 2008, the BSA launched a national Hispanic Initiatives program that aims to increase the number of Hispanic Scouts, adult volunteers, and professional staff. In its first year, the program saw an increase of more than 30,000 Hispanic Scouts.  Additionally, the BSA has publications in 21 different languages.
  • Adopting social media platforms such as Facebook and Twitter as core communications tools to reach volunteers and connect with Scouts.
  • Updating the Scouting uniforms to include a cell-phone pocket, offer SPF 50+ sun protection, and keep moisture away from the skin.

The BSA centennial celebration goes far beyond a day on the calendar. Mazzuca pointed to a number of national events that have already helped kick off Scouting's 100th Anniversary year. On January 1, the BSA kicked off its centennial with an award-winning float in the Tournament of Roses Parade, and launched Adventure Base 100, a mobile, immersive Scouting campus. Adventure Base 100 is currently embarking on a more than 40-city nationwide tour, and features a traveling Scout Museum, an IMAX-like video in its GOScouting! Dome, a high-adventure ropes course, and a variety of interactive displays and activities. At any time, from anywhere in the country, the public can experience Adventure Base 100 virtually, and find out where it's going next, at

SOURCE Boy Scouts of America
Copyright©2010 PR Newswire.
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