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Bounty Launches New Survival Guide Website for Dads
Date:9/25/2008

Dedicated to Providing Men With Advice on Pregnancy and Newborns

LONDON, September 25 /PRNewswire/ -- Almost half of all dads (48%) use the Internet to find parenting advice, answers and support designed with dads in mind. However, one in every ten of those who searched for information complained that it was mainly geared towards mums, says Bounty, the UK's favourite parenting club. Today, (25th September 2008) Bounty is launching a new site dedicated to new and expectant dads who want to access expert advice on pregnancy and newborn babies.

http://www.newdadssurvivalguide.com uses humorous language and a Top Gear approach to providing 'bite-sized' practical information, product reviews and test drives. The site's writers, also include "Gadget Show" favourite and father of two, Jason Bradbury. Every member receives tailored 'progress' newsletters and can research their partner's pregnancy and get answers to new dad questions in a safe place.

Dorothy Thomas, editor of Bounty.com said, "New and expectant dads have thousands of questions they want answered, but worry about asking the wrong thing at the wrong time and get embarrassed. The quality of information and anonymity of this new site provides the perfect training ground for surviving the first steps of fatherhood."

Visit http://www.dadssurvivalguide.com

Editors notes:

- Bounty (http://www.bounty.com) is the UK's favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.

- With 2.5 million members and over 50,000 new members joining every month, Bounty has approximately 95% market coverage of the estimated 750,000 annual births in the UK.

- http://www.bounty.com is the UK's favourite parenting website and the largest online meeting point for mums in the UK with over 19 million pages being served each month, 700,000 opted-in members and a further 15,000 new members joining each month.

- Bounty is a Kaboose company - Kaboose is one of the largest family-focused new media companies in the world and one of the top-five most visited family destinations online (http://www.kaboose.com).

For further information please contact Lisa Penney on +44(0)1707-294000 or email lpenney@bounty.com


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SOURCE Bounty UK Limited
Copyright©2008 PR Newswire.
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