Navigation Links
Bottoms up: Individualists more likely to be problem drinkers
Date:11/17/2008

What makes residents of certain states or countries more likely to consume more alcohol? According to a new study in the Journal of Consumer Research, high levels of individualism lead to more problem drinking.

"We looked at the extent to which consumer levels of individualism (vs. collectivism) were related to their beer and problem alcohol consumption," write authors Yinlong Zhang and L.J. Shrum (both University of Texas-San Antonio).

"We found that the higher a region scored on valuing individualism, the greater their beer and alcohol consumption, and this was true even when taking into account the effects of other variables such as income, climate, gender, and religion."

The researchers first used archival data to conduct comparisons of beer and alcohol consumption. They compared countries and compared states within the United States. They found that individualism, on a whole-country basis, could significantly predict alcohol consumption. In the United States, individualism correlated with teen drinking, teen heavy drinking, and adult binge drinking.

The researchers went on to manipulate the cultural orientation of individuals in the study. "We did this by simply asking people to either think and then write about enjoying their own life (independent self-construal) or think and then write about enjoying relationships with family and friends (interdependent selfconstrual)," the authors wrote. "We found that people who were temporarily induced to have an independent self-construal were more receptive to immediate beer consumption than were people who were temporarily induced to have an interdependent self-construal." Study participants did not actually consume beer; they merely indicated whether they felt like it.

The researchers found that people with more interdependent mindsets were less likely to over-consume when they were with peers. "The results suggest that people with collectivistic cultural orientations tend to be more motivated to regulate impulsive consumption tendencies than those with individualistic cultural orientations, which in turn makes them less likely to engage in beer or alcohol consumption," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. New Survey Indicates "Highest-Value" Physicians Most Likely to Participate in Aptilons Live Video Detailing Service
2. Hispanics Less Likely to Get Repeat Artery Surgery
3. Hispanics less likely to have repeat revascularizations 1 year after angioplasty
4. Charleston, S.C., Market Integration Likely to Drive Physician Groups to Seek Health System Affiliation
5. Smokers Homes More Likely to House Hungry Kids
6. Wait time guarantees not likely to reduce waits for joint replacement surgery
7. Why Are Some Veterans Who Are Coinfected With Hepatitis C and HIV More Likely to Be Treated for HCV Than Others?
8. Minorities More Likely to Die in ER
9. Seniors in Poor Areas More Likely to Die After Surgery
10. Early Breast Cancer No More Likely to Return in Young Women
11. Girls From Poorer Areas More Likely to Have Sex Earlier
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/23/2017)... ... ... “Squiggy’s Outdoor Adventure”: a turtle’s backyard adventure that teaches the importance of ... Christian, a wife and mother to three amazing, and supportive, children. Paula lives ... God. She loves to tell stories to her children, play board games, bake, ...
(Date:7/22/2017)... ... July 22, 2017 , ... The arthroscopic superior ... the opportunity to return to sports and jobs that require heavy physical work, ... Medicine’s Annual Meeting in Toronto, Ontario, Canada. , “We studied 100 ...
(Date:7/21/2017)... Augusta, GA (PRWEB) , ... July 21, 2017 , ... ... is teaming up with the Epilepsy Foundation in a community wide charity event with ... region. , Delaney Sunde, a young local woman who lives with epilepsy, recently launched ...
(Date:7/21/2017)... ... , ... Fresh Wave® IAQ today announced the launch of its innovative ... at the APPA 2017 Annual Conference and Exhibition in Booth #414. , ... the use of harsh chemicals, Fresh Wave IAQ Smoke Away Air & Fabric Liquid ...
(Date:7/21/2017)... ... ... Margarian Law Firm has filed a class action lawsuit against Dr. Pepper ... Dr. Pepper produces the “Canada Dry” brand of ginger ale products. In Gegham Margaryan ... claims on its bottle that it is made from real ginger. , When consumers ...
Breaking Medicine News(10 mins):
(Date:7/10/2017)... 10, 2017  BDI Group subsidiary Pathway Purchasing ... services organization serving specialty pharmacies, home infusion companies ... four significant, value-added member programs designed to help ... reimbursement and improve access and affordability for patients ... Pathway has ...
(Date:7/6/2017)... 6, 2017 ThriveRx, the nutrition division of Diplomat Specialty Infusion ... thrive on nutrition support. To celebrate its anniversary, ThriveRx recently ... a fresh new look with improved organization to create the best user ... ... "We,ve made several ...
(Date:7/5/2017)... company of over 2,000 employees and a leader in environmental and life science ... their position as the top American owned and operated environmental testing firm in ... ... ... , enhances Pace Analytical,s capability as an innovative full service provider in ...
Breaking Medicine Technology: