Navigation Links
Bottomless bowls are an Ig Nobel winner
Date:10/12/2007

Last week, he was featured in Time magazine and USA Today. This week, he's been accorded yet another accolade: a 2007 Ig Nobel Award. All three recognize Cornell's indefatigable Brian Wansink for his quirky research on why we eat so much.

The scientific humor magazine Annals of Improbable Research has been giving out about 10 Ig (as in ignoble) Nobels (spoofing the venerable Nobel Prizes) annually since 1991 for "research that makes people laugh and then think."

Wansink's research on bottomless bowls of creamy tomato soup (hidden tubes imperceptibly keep refilling them) won in the nutrition category. He was on hand to receive his trophy, Oct. 4, at Harvard University from six authentic Nobel laureates.

The research, published as a featured article in the journal Obesity Research in 2005 showed that people eating from soup bowls that don't empty ate 73 percent more soup than those eating from normal bowls, said Wansink.

Yet, the slurpers at the self-filling bowls did not rate themselves any fuller than the normal-bowl slurpers, said Wansink, the John S. Dyson Professor of Marketing and of Applied Economics at Cornell, and author of "Mindless Eating: Why We Eat More Than We Think."

"This research shows that we eat with our eyes and not with our stomach," said Wansink. "The cues around us have a huge influence on not only what we eat, but also how much we eat and when we feel full."

Each year, between 6,000 and 8,000 people are nominated for Ig Nobel Prizes, according to Marc Abrahams, editor of the Annals of Improbable Research; about 10 to 15 percent are self-nominations, none of which has ever been accepted.


'/>"/>

Contact: Sandra Cuellar
src6@cornell.edu
607-254-4960
Cornell Food & Brand Lab
Source:Eurekalert

Page: 1

Related medicine news :

1. Nobel Prize for Medicine shared by Three scientists
2. Stem cell research- now Nobel Laureates join the debate
3. Nobel laureates in chemistry
4. Nobel Prize for Medicine
5. Cholesterol Mystery Solved By Nobel Laureates
6. Nobel For Ulcer-Defying Aussie Scientists
7. Aussie Nobel Prize Winners Receive Their Awards
8. Nobel Laureate Finds an Alternate Way to Manufacture Anti-Flu Drug
9. Dutch chemical group Akzo Nobel Develops A New Bird Flu Vaccine
10. Two Americans Share 2006 Nobel Medicine Prize
11. Nobel Prize – a ‘near miss’ for Indian Scientist coule
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/6/2016)... ... 06, 2016 , ... Research has shown that building shame ... frequency and level of relapse. , At the 2016 iaedp Symposium, ... explore the critical tasks of the recovery phase and beyond including relapse prevention ...
(Date:2/5/2016)... ... February 05, 2016 , ... Today, the Whole-Food Warrior ... that the much-anticipated feature with author Jahnavi Foster, specialist in healthy vegetarian cuisine, will ... , Each week, on his weekly Whole-Food Warrior TV show, Frank Davis highlights Whole-Food ...
(Date:2/5/2016)... Santa Rosa, CA (PRWEB) , ... February 05, ... ... are pleased to announce the addition of micro-needling services in their Napa Valley ... appearance. The founders of Plastic Surgery Associates, Dr. Canales and Dr. Furnas, are ...
(Date:2/5/2016)... ... February 05, 2016 , ... ... to funding innovative lymphoma research and serving the lymphoma community through a comprehensive ... once again host, Swirl, A Wine Tasting Event at the La Gorce Country ...
(Date:2/5/2016)... , ... February 05, 2016 , ... Regular gym users ... themselves having to wait longer to access the treadmills. It’s a predictable trend. After ... to lose weight and get in shape by joining gyms, starting new walking or ...
Breaking Medicine News(10 mins):
(Date:2/4/2016)... LONDON , Feb. 4, 2016 ... Summary Global Markets Direct,s, ,Wegener Polyangiitis - ... the Wegener Polyangiitis,s therapeutic pipeline. This report ... Wegener Polyangiitis, complete with comparative analysis at various ... action (MoA), route of administration (RoA) and molecule ...
(Date:2/4/2016)... Feb. 4, 2016 Summary Breast cancer, ... and the most common cancer in women worldwide, accounting ... exceedingly prevalent. The number of women diagnosed with breast ... the number of deaths has declined due to earlier ... has been revolutionized in the past four decades, especially ...
(Date:2/4/2016)... Frontier Pharma: Chronic Obstructive Pulmonary Disease ... Chronic Obstructive Pulmonary Disease (COPD) is ... the airways and lungs. Persistent breathing difficulties and ... one of the leading causes of morbidity and ... COPD is linked to cumulative exposure to risk ...
Breaking Medicine Technology: