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Bottled Water Manufacturing in Australia Industry Market Research Report Now Updated by IBISWorld
Date:8/8/2014

Melbourne, Australia (PRWEB) August 09, 2014

Operators in the Bottled Water Manufacturing industry in Australia have performed well over the past five years, as competition has increased following the introduction of private-label bottled water brands. According to IBISWorld industry analyst Ryan Kerin, “rising competition has driven volume growth, through lower prices and increased availability.” However, such prices have also meant that revenue has grown at a slower rate. IBISWorld forecasts that industry revenue will grow over the five years through 2014-15 at an annualised 3.7%, to $710.7 million. In 2014-15, industry revenue is expected to grow 5.0%.

Demand for bottled water has been mostly buoyed by “population growth and ongoing consumer desire for healthy, convenient beverages,” says Kerin. The Bottled Water Manufacturing industry also faced downward pressure from consumers' increased focus on its environmental footprint. A growing trend has been the adoption of in-house bottle production by manufacturers, such as Coca-Cola Amatil, to increase economies of scale and reduce costs. New production techniques such as blow-fill technology have also reduced the amount of plastic resin required in the manufacture of bottles, lowering costs and addressing environmental concerns. Mounting environmental criticism still remains a major threat to the bottled water industry with critics pointing to low recycling rates, with over 60.0% of bottles ending
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