Navigation Links
Booze in Movies May Fuel Teenage Drinking
Date:2/21/2012

TUESDAY, Feb. 21 (HealthDay News) -- Watching a lot of movies that feature alcohol doubles the likelihood that young teens will start drinking, and these teens are more likely to progress to binge drinking, according to a new study.

The researchers said their findings suggest that U.S. movie makers should adopt the same restrictions for alcohol-product placement as they have for tobacco.

The study included more than 6,500 U.S. kids, aged 10 to 14, who were asked about their consumption of alcohol, and potentially influential factors such as movie viewing and marketing, their home environment, peer behavior and personal rebelliousness.

During the two-year study, the proportion of kids who started drinking alcohol more than doubled from 11 percent to 25 percent, and the proportion of those who started binge drinking (five or more drinks in a row) tripled from 4 percent to 13 percent, the investigators found.

Having parents who drank and availability of alcohol at home were associated with kids starting to drink, but not with progression to binge drinking, according to the study published online Feb. 21 in the journal BMJ Open.

However, watching movies that featured alcohol use, owning alcohol-branded merchandise, having friends who drank, and rebelliousness were all associated with both starting to drink and progression to binge drinking, the findings showed.

After they adjusted for a number of factors, the researchers concluded that teens who watched the most movies featuring alcohol were twice as likely to start drinking and 63 percent more likely to progress to binge drinking than teens who watched the fewest of such movies.

Watching movies featuring alcohol use accounted for 28 percent of the kids who started drinking and for 20 percent of those who moved on to binge drinking, the researchers noted in a journal news release. The association was not only seen with movie characters who drink but also with alcohol product placement.

"Product placement in movies is forbidden for cigarettes in the U.S.A., but is legal and commonplace for the alcohol industry, with half of Hollywood films containing at least one alcohol-brand appearance, regardless of film rating," James Sargent, of Norris Cotton Cancer Center, Dartmouth Medical School in Lebanon, N.H., and colleagues wrote in the report.

While the researchers uncovered an association between alcohol use in movies and teen drinking, it did not prove a cause-and-effect relationship.

More information

The U.S. National Institute on Alcohol Abuse and Alcoholism offers advice on parenting to prevent childhood alcohol use.

-- Robert Preidt

SOURCE: BMJ Open, news release, Feb. 20, 2012


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Romance May Steer Young Adults Away From Booze, Pot
2. Pediatricians Want to Restrict Ads for Tobacco, Booze, Viagra
3. Study Confirms It: Booze Impairs Decision-Making
4. Alcohol-Energy Drink Combo Riskier Than Booze Alone, Study Says
5. Bored Workers Often Turn to Chocolate, Booze, Study Finds
6. Movies Loaded With Images of Junk Food
7. Movies Trigger Young Adult Smokers to Light Up
8. Some People Cant Stomach the New 3-D Movies
9. Keeping kids away from R-rated movies may prevent early drinking
10. Watching R-Rated Movies May Lead to Early Alcohol Use
11. Watching R-rated Movies Ups Odds of Teens Smoking
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Booze in Movies May Fuel Teenage Drinking
(Date:4/24/2017)... ... ... Pink , a national non-profit organization focusing on the prevention and early detection of breast ... proud to announce Katie Thiede as their new Chief Executive Officer. In January, founder Lindsay ... the Board and launched a national search to find a visionary new leader to grow ...
(Date:4/24/2017)... ... April 24, 2017 , ... ALP ... food supplements, announced its popular products are now available for purchase on StackedNutrition.com, ... prioritizes the use of premium natural ingredients in making all of its products. ...
(Date:4/24/2017)... NEW PORT RICHEY, Fla. (PRWEB) , ... April ... ... Disease Control and Prevention (CDC), rising prescription opioid overdose deaths now claim the ... (DEA) has slashed its civil case filings against drug manufacturers, distributors, pharmacies and ...
(Date:4/24/2017)... ... 2017 , ... As a former supermodel known for her timeless beauty, Joan ... single women is that she put all the words in her new book, "Manifest ... personal experiences and sparkling sense of humor have inspired her to write a book ...
(Date:4/24/2017)... ... ... “Reflections of God’s Work”: an enlightening collection of life lessons leading each ... published author, Jerri Broglin, a survivor of great loss who gained insight on how ... for those searching for answers, as we are finding the answers that are so ...
Breaking Medicine News(10 mins):
(Date:4/19/2017)... , April 19, 2017 /PRNewswire/ - CRH Medical Corporation (TSX: CRH) (NYSE ... Bloom Burton & Co. Healthcare Investor Conference 2017 at the Sheraton ... Edward Wright , Chief Executive Officer of the Company is scheduled ... CFO, Richard Bear and the Chairman of the Board, ... ...
(Date:4/19/2017)... Global Surgical Drainage Device Market: Overview ... remove excess liquid and air. The fluid to be ... lymph. Surgical drains are used in a wide variety ... cardiovascular surgery, neurosurgery, plastic surgery etc. Common use of ... of fluid e.g. blood or pus. Surgical drains are ...
(Date:4/19/2017)... DIEGO , April 19, 2017  Sorrento ... an antibody-centric, clinical-stage biopharmaceutical company developing new treatments ... announced the closing of its previously announced underwritten ... stock at a public offering price of $2.00 ... and estimated offering expenses payable by Sorrento.  The ...
Breaking Medicine Technology: