Navigation Links
Booze in Movies May Fuel Teenage Drinking
Date:2/21/2012

TUESDAY, Feb. 21 (HealthDay News) -- Watching a lot of movies that feature alcohol doubles the likelihood that young teens will start drinking, and these teens are more likely to progress to binge drinking, according to a new study.

The researchers said their findings suggest that U.S. movie makers should adopt the same restrictions for alcohol-product placement as they have for tobacco.

The study included more than 6,500 U.S. kids, aged 10 to 14, who were asked about their consumption of alcohol, and potentially influential factors such as movie viewing and marketing, their home environment, peer behavior and personal rebelliousness.

During the two-year study, the proportion of kids who started drinking alcohol more than doubled from 11 percent to 25 percent, and the proportion of those who started binge drinking (five or more drinks in a row) tripled from 4 percent to 13 percent, the investigators found.

Having parents who drank and availability of alcohol at home were associated with kids starting to drink, but not with progression to binge drinking, according to the study published online Feb. 21 in the journal BMJ Open.

However, watching movies that featured alcohol use, owning alcohol-branded merchandise, having friends who drank, and rebelliousness were all associated with both starting to drink and progression to binge drinking, the findings showed.

After they adjusted for a number of factors, the researchers concluded that teens who watched the most movies featuring alcohol were twice as likely to start drinking and 63 percent more likely to progress to binge drinking than teens who watched the fewest of such movies.

Watching movies featuring alcohol use accounted for 28 percent of the kids who started drinking and for 20 percent of those who moved on to binge drinking, the researchers noted in a journal news release. The association was not only seen with movie characters who drink but also with alcohol product placement.

"Product placement in movies is forbidden for cigarettes in the U.S.A., but is legal and commonplace for the alcohol industry, with half of Hollywood films containing at least one alcohol-brand appearance, regardless of film rating," James Sargent, of Norris Cotton Cancer Center, Dartmouth Medical School in Lebanon, N.H., and colleagues wrote in the report.

While the researchers uncovered an association between alcohol use in movies and teen drinking, it did not prove a cause-and-effect relationship.

More information

The U.S. National Institute on Alcohol Abuse and Alcoholism offers advice on parenting to prevent childhood alcohol use.

-- Robert Preidt

SOURCE: BMJ Open, news release, Feb. 20, 2012


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Romance May Steer Young Adults Away From Booze, Pot
2. Pediatricians Want to Restrict Ads for Tobacco, Booze, Viagra
3. Study Confirms It: Booze Impairs Decision-Making
4. Alcohol-Energy Drink Combo Riskier Than Booze Alone, Study Says
5. Bored Workers Often Turn to Chocolate, Booze, Study Finds
6. Movies Loaded With Images of Junk Food
7. Movies Trigger Young Adult Smokers to Light Up
8. Some People Cant Stomach the New 3-D Movies
9. Keeping kids away from R-rated movies may prevent early drinking
10. Watching R-Rated Movies May Lead to Early Alcohol Use
11. Watching R-rated Movies Ups Odds of Teens Smoking
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Booze in Movies May Fuel Teenage Drinking
(Date:1/20/2017)... ... January 20, 2017 , ... ... enhance people’s everyday lives, recently attended the January ECRM Trade Show in Hilton ... is known for its large range of supplements that keep the body functioning ...
(Date:1/20/2017)... ... January 20, 2017 , ... “Mary Magdalene: Grace is Greater than Sin”: ... who witnessed Jesus Christ firsthand. “Mary Magdalene: Grace is Greater than Sin” is the ... an educator interacting with countless women who had little knowledge of the female characters ...
(Date:1/20/2017)... ... January 20, 2017 , ... “Christmas in Suffolk”: ... published author, Sara Seymour, who lives in Lafayette, Indiana where she works in a ... iced coffees and writes. , Published by Christian Faith Publishing, Sara Seymour’s new book ...
(Date:1/19/2017)... (PRWEB) , ... January 20, 2017 , ... Today, the ... to participate in four of CMS’s Alternative Payment Models (APMs) in 2017. Clinicians who ... patients. APMs are an important part of the Administration’s effort to build a ...
(Date:1/19/2017)... , ... January 19, 2017 , ... This month, the ... that the name of their drug rehab center in Delray Beach, Florida has been ... that not only stars such as Philip Seymour Hoffman and Chris Farley are dying ...
Breaking Medicine News(10 mins):
(Date:1/19/2017)... YORK , Jan. 19, 2017 This ... the current and future scenario of the global market. ... rising opioid consumption. Severe chronic constipation is a major ... to traditional laxatives. Hence, novel targeted therapy has been ... OIC sufferers, launch of targeted medicines, and growing awareness ...
(Date:1/19/2017)... 19, 2017  Stealth BioTherapeutics Inc. ( Stealth ), ... dysfunction, today announced new additions to its senior leadership ... Medical Officer, and Daniel Geffken as interim ... Jim Carr , Pharm.D. has been promoted to Chief ... to welcome Doug and Daniel to our management team, ...
(Date:1/19/2017)... 2017 According to a study conducted by ... to witness a CAGR of 6.5% during the forecast period 2016-2024. ... continue to be the leading market for cryotherapy globally during the ... Highlights ... ensuring affordable and adequate supply of gas in order to provide ...
Breaking Medicine Technology: