Navigation Links
Booze in Movies May Fuel Teenage Drinking
Date:2/21/2012

TUESDAY, Feb. 21 (HealthDay News) -- Watching a lot of movies that feature alcohol doubles the likelihood that young teens will start drinking, and these teens are more likely to progress to binge drinking, according to a new study.

The researchers said their findings suggest that U.S. movie makers should adopt the same restrictions for alcohol-product placement as they have for tobacco.

The study included more than 6,500 U.S. kids, aged 10 to 14, who were asked about their consumption of alcohol, and potentially influential factors such as movie viewing and marketing, their home environment, peer behavior and personal rebelliousness.

During the two-year study, the proportion of kids who started drinking alcohol more than doubled from 11 percent to 25 percent, and the proportion of those who started binge drinking (five or more drinks in a row) tripled from 4 percent to 13 percent, the investigators found.

Having parents who drank and availability of alcohol at home were associated with kids starting to drink, but not with progression to binge drinking, according to the study published online Feb. 21 in the journal BMJ Open.

However, watching movies that featured alcohol use, owning alcohol-branded merchandise, having friends who drank, and rebelliousness were all associated with both starting to drink and progression to binge drinking, the findings showed.

After they adjusted for a number of factors, the researchers concluded that teens who watched the most movies featuring alcohol were twice as likely to start drinking and 63 percent more likely to progress to binge drinking than teens who watched the fewest of such movies.

Watching movies featuring alcohol use accounted for 28 percent of the kids who started drinking and for 20 percent of those who moved on to binge drinking, the researchers noted in a journal news release. The association was not only seen with movie characters who drink but also with alcohol product placement.

"Product placement in movies is forbidden for cigarettes in the U.S.A., but is legal and commonplace for the alcohol industry, with half of Hollywood films containing at least one alcohol-brand appearance, regardless of film rating," James Sargent, of Norris Cotton Cancer Center, Dartmouth Medical School in Lebanon, N.H., and colleagues wrote in the report.

While the researchers uncovered an association between alcohol use in movies and teen drinking, it did not prove a cause-and-effect relationship.

More information

The U.S. National Institute on Alcohol Abuse and Alcoholism offers advice on parenting to prevent childhood alcohol use.

-- Robert Preidt

SOURCE: BMJ Open, news release, Feb. 20, 2012


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Romance May Steer Young Adults Away From Booze, Pot
2. Pediatricians Want to Restrict Ads for Tobacco, Booze, Viagra
3. Study Confirms It: Booze Impairs Decision-Making
4. Alcohol-Energy Drink Combo Riskier Than Booze Alone, Study Says
5. Bored Workers Often Turn to Chocolate, Booze, Study Finds
6. Movies Loaded With Images of Junk Food
7. Movies Trigger Young Adult Smokers to Light Up
8. Some People Cant Stomach the New 3-D Movies
9. Keeping kids away from R-rated movies may prevent early drinking
10. Watching R-Rated Movies May Lead to Early Alcohol Use
11. Watching R-rated Movies Ups Odds of Teens Smoking
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Booze in Movies May Fuel Teenage Drinking
(Date:6/27/2016)... ... 27, 2016 , ... "FCPX editors can now reveal their media with growing ... said Christina Austin - CEO of Pixel Film Studios. , ProSlice Color brings ... users can now reveal the media of their split screens with growing colorful panels. ...
(Date:6/27/2016)... NY (PRWEB) , ... June 27, 2016 , ... ... using cutting edge technology to revolutionize the emergency ambulance transport experience for the ... are aware of how Uber has disrupted the taxi industry through the use ...
(Date:6/26/2016)... ... , ... On June 10-11, 2016, A Forever Recovery, a holistic treatment center ... Breakfast Table in Battle Creek, MI, where the rehabilitation facility is located. This annual ... the world’s leading providers of cereal and other breakfast foods. Its residents often refer ...
(Date:6/26/2016)... ... ... Kasmer, a legally blind and certified personal trainer is helping to develop a weight loss ... plans to fix the two major problems leading the fitness industry today:, ... , They don’t eliminate all the reasons people quit their exercise program ...
(Date:6/25/2016)... ... , ... Austin residents seeking Mohs surgery services, can now turn to Dr. ... Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to include ... in Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... SAN FRANCISCO, Calif. , June 24, 2016 ... GBT ), a biopharmaceutical company developing novel therapeutics ... significant unmet needs, today announced the closing of ... shares of common stock, at the public offering ... shares in the offering were offered by GBT. ...
(Date:6/24/2016)... BEIJING , June 24, 2016 Dehaier ... or the "Company"), which develops, markets and sells medical ... China , signed a strategic cooperation agreement with ... as "Hongyuan Supply Chain") on June 20, 2016, to ... Under the strategic cooperation agreement, Dehaier will leverage Hongyuan ...
(Date:6/24/2016)... Belgium , June 24, 2016 ... today announced the appointment of Dr. Edward ... as a Non-Executive Director, effective June 23, 2016.Dr. ... Compensation and Nominations and Governance Committees.  As a ... will provide independent expertise and strategic counsel to ...
Breaking Medicine Technology: