Navigation Links
Booze in Movies May Fuel Teenage Drinking
Date:2/21/2012

TUESDAY, Feb. 21 (HealthDay News) -- Watching a lot of movies that feature alcohol doubles the likelihood that young teens will start drinking, and these teens are more likely to progress to binge drinking, according to a new study.

The researchers said their findings suggest that U.S. movie makers should adopt the same restrictions for alcohol-product placement as they have for tobacco.

The study included more than 6,500 U.S. kids, aged 10 to 14, who were asked about their consumption of alcohol, and potentially influential factors such as movie viewing and marketing, their home environment, peer behavior and personal rebelliousness.

During the two-year study, the proportion of kids who started drinking alcohol more than doubled from 11 percent to 25 percent, and the proportion of those who started binge drinking (five or more drinks in a row) tripled from 4 percent to 13 percent, the investigators found.

Having parents who drank and availability of alcohol at home were associated with kids starting to drink, but not with progression to binge drinking, according to the study published online Feb. 21 in the journal BMJ Open.

However, watching movies that featured alcohol use, owning alcohol-branded merchandise, having friends who drank, and rebelliousness were all associated with both starting to drink and progression to binge drinking, the findings showed.

After they adjusted for a number of factors, the researchers concluded that teens who watched the most movies featuring alcohol were twice as likely to start drinking and 63 percent more likely to progress to binge drinking than teens who watched the fewest of such movies.

Watching movies featuring alcohol use accounted for 28 percent of the kids who started drinking and for 20 percent of those who moved on to binge drinking, the researchers noted in a journal news release. The association was not only seen with movie characters who drink but also with alcohol product placement.

"Product placement in movies is forbidden for cigarettes in the U.S.A., but is legal and commonplace for the alcohol industry, with half of Hollywood films containing at least one alcohol-brand appearance, regardless of film rating," James Sargent, of Norris Cotton Cancer Center, Dartmouth Medical School in Lebanon, N.H., and colleagues wrote in the report.

While the researchers uncovered an association between alcohol use in movies and teen drinking, it did not prove a cause-and-effect relationship.

More information

The U.S. National Institute on Alcohol Abuse and Alcoholism offers advice on parenting to prevent childhood alcohol use.

-- Robert Preidt

SOURCE: BMJ Open, news release, Feb. 20, 2012


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Romance May Steer Young Adults Away From Booze, Pot
2. Pediatricians Want to Restrict Ads for Tobacco, Booze, Viagra
3. Study Confirms It: Booze Impairs Decision-Making
4. Alcohol-Energy Drink Combo Riskier Than Booze Alone, Study Says
5. Bored Workers Often Turn to Chocolate, Booze, Study Finds
6. Movies Loaded With Images of Junk Food
7. Movies Trigger Young Adult Smokers to Light Up
8. Some People Cant Stomach the New 3-D Movies
9. Keeping kids away from R-rated movies may prevent early drinking
10. Watching R-Rated Movies May Lead to Early Alcohol Use
11. Watching R-rated Movies Ups Odds of Teens Smoking
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Booze in Movies May Fuel Teenage Drinking
(Date:5/26/2016)... ... May 26, 2016 , ... Development Team of Pixel Film Studios ... , "This new layered style transition tool will keep a consistent flow to your ... Pixel Film Studios. , TranSweep is an all new layered style transition tool ...
(Date:5/26/2016)... ... May 26, 2016 , ... In 1980, Bill Howe ... calls throughout the beach community. His vision to grow the company was built on ... they maintain the highest level of training and customer service. Over 35 years later, ...
(Date:5/26/2016)... ... ... In Madeira Beach Florida, a small town with 4,300 residents on a ... Madeira Beach United, to oppose two development projects undertaken by their city government that ... rise urban environment. , According to the Tampa Bay Times on May ...
(Date:5/26/2016)... ... 2016 , ... Dalton Pharma Services, a leading Contract Development ... Health Canada inspection and has received a compliant rating from the Health Products ... Manufacturing Practices (GMP) inspection conducted at Dalton’s facility during March 2016. , ...
(Date:5/26/2016)... ... May 26, 2016 , ... According to the Webster’s dictionary, a hippie ... chemical-laden beauty products, one company is going against the norm with a line of ... rising star in the green space is proud to announce its latest retail partnership ...
Breaking Medicine News(10 mins):
(Date:5/25/2016)... 25,2016 FDA 510(k) clearance ... platform for urological and surgical applications ... of Cellvizio®, the multidisciplinary confocal laser endomicroscopy (CLE) ... the US with the 12 th 510(k) ... (FDA). This new FDA clearance covers Confocal Miniprobes ...
(Date:5/25/2016)... PUNE, India , May 25, 2016 ... "Medical Animation Market by Type (3D, 2D, 4D), by ... Patient Education), by End User (Medical Device Manufacturers, Hospitals/ ... report studies the global Medical Animation Market for the ... expected to reach USD 301.3 Million by 2021 from ...
(Date:5/25/2016)... Deutschland und GERMANTOWN, Maryland , ... Zusammenarbeit mit Therawis bedient dringenden ...   QIAGEN N.V. (NASDAQ: ... bekannt, eine Lizenz- und Entwicklungsvereinbarung mit Therawis Diagnostics ... die Onkologie eingegangen zu sein. Ein erstes Projekt ...
Breaking Medicine Technology: