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Boomers building muscle at the gym -- without passion
Date:8/6/2014

ary workout stations. They're working away, and relieved when it's over."

Although gratified by the effects on their health, many who are dedicated to fitness don't experience much joy in pursuing active lifestyles, which Gavin says is cause for concern because eventually this lack of deep motivation may cause boomers to stop making the effort.

"What stunned me was when we think of boomers healthy ambulatory individuals who are reasonably robust and who theoretically have more time on their hands one might imagine they would want to continue having fun and experiencing personal challenge and growth in what they're doing," says Gavin. As a contrast, he points to the excitement and spontaneity that young children display in their physical activities.

Gavin says the results of his study propose a challenge for the fitness industry to move away from machine-dominated options toward personally meaningful and socially connected pursuits. He points to activities where passion happens in the sport itself and physical benefits are wonderful secondary outcomes. Team sports and martial arts are clear examples even though many older adults mistakenly see themselves as "too old" for these activities.

"The marketing needs to be about passion, around finding deep personal meaning in physical activity," says Gavin. "If you watch people playing tennis or slaloming down a hill, they're not counting calories."


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Contact: Cléa Desjardins
clea.desjardins@concordia.ca
51-484-824-245-068
Concordia University
Source:Eurekalert

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