Navigation Links
Boomers Embrace Brain Fitness Craze
Date:3/19/2009

Consumers Looking for Brain Exercises that Work

LAS VEGAS, March 19 /PRNewswire/ -- Despite the economic downturn, the brain fitness sector of the economy is growing rapidly. The brain fitness market, with estimated 2007 sales of more than $225 million, has been growing at more than 50 percent per year - driven by the aging of the baby boom cohort.

"Just five years ago, brain fitness was a little known concept," said Jeff Zimman, one of the founders of the brain fitness industry, "but with leading edge baby boomers advancing in age to their mid-60s, it has become a national phenomenon."

Zimman is Chairman of Posit Science, a leading provider of computerized brain exercises. He spoke today at the Boomer Summit, an annual gathering of business leaders focused on the aging baby boomers.

"Brain fitness has entered our national conversation," Zimman said. "In 2004, just 27 news articles were written on brain fitness, but by last year, national awareness was nearly 50 times greater, with more than 1300 articles in major news publications."

Zimman tied that growth in awareness to advances in the science of aging and cognition, citing increased scientific publication on cognitive training. Posit Science technology has been shown to be effective in more than 30 published articles in leading science and medical journals.

The most recently published study showed that participants in the Posit Science Brain Fitness Program had clinically significant improvement in their cognitive abilities. They more than doubled their brain processing speed, had improvements in memory and attention equal to about what an average older person loses over 10 years, and noticed significant improvements in every day activities. The study of 487 healthy older adults was led by investigators at the Mayo Clinic and the University of Southern California.

The f
'/>"/>

SOURCE Posit Science
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Forget the Old Stereotypes - New Survey Reveals that Baby Boomers Are Feeling More Young and Active than Ever!
2. Actress and Author Mariel Hemingway Guides Boomers on How to Make Their Third Age a Healthy Age
3. Major U.S. Healthcare Providers Use MindFit Software to Help Boomers and Seniors Build Memory, Attention Focus and More
4. New Survey Finds One in Four Baby Boomers Erroneously Believe They Have Coverage for Long-Term Care Expenses
5. The Widener University Elder Pennsylvanian Survey Finds Pennsylvanias Baby Boomers Anticipate Working Longer, Retiring Later to Help Offset Looming Health Care Costs
6. Boomers: Feeling Young or Fooling Themselves?
7. Hey Boomers, Heres to Your Health!
8. Baby Boomers Confused About Medicare, According to Recent NAIC Survey
9. Diamonds Retirement Study Finds Companies Ill-Prepared to Meet Baby Boomers Health and Wealth Needs
10. New Study: Aging Baby Boomers Could Overwhelm U.S. Health Care System by 2017, Unless Decisive Action Is Taken
11. New Harris Survey Finds That Most Baby Boomers Underestimate Disability Risk
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/30/2014)... Seniors Guide, the comprehensive guide to all things ... Alzheimer’s Disease, Dementia, and Memory Loss . , Country singer ... diagnosed with the Alzheimer’s, inspired Seniors Guide writers to review ... The movie, out on October 14, 2014, shows a glimpse ... the disease – which inspires a final tour from the ...
(Date:8/30/2014)... Randy Dotinga HealthDay Reporter ... in five patients operated on for broken bones or other ... new study finds. Less-educated patients and patients who ... to be "doctor shoppers," said study lead author Dr. Brent ... he said, the study suggests that doctors aren,t talking to ...
(Date:8/30/2014)... medication commonly used to treat gout, before and ... potential complications from this type of surgery, but ... effects, according to a study published by ... online to coincide with its presentation at the ... after cardiac surgery include postpericardiotomy syndrome (the occurrence ...
(Date:8/30/2014)... Bringing forth the great opportunities, India's #1 ... Day discount on all SEO services. While working with ... related to internet marketing. Their dedicated team of professionals ... have a deep understanding for their specialization. This further ... since the inception, they have worked with over 5000 ...
(Date:8/30/2014)... In today’s world, a good night’s sleep has ... sleep apnea (a medical problem where the airway collapses during ... of the rest they need to face their daily challenges. ... 20 million people in the United States alone have sleep ... and of those treated, many cannot tolerate their prescribed medical ...
Breaking Medicine News(10 mins):Health News:Alzheimer’s Disease and Dementia Focus on Retirement Website SeniorsGuideOnline.com 2Health News:'Doctor-Shopping' for Painkillers Common After Broken-Bone Surgery, Study Finds 2Health News:'Doctor-Shopping' for Painkillers Common After Broken-Bone Surgery, Study Finds 3Health News:Medication shows mixed results in reducing complications from cardiac surgery 2Health News:Profit By Search Announces Labor Day Discount on SEO Services 2Health News:Snoring: Bad for Relationships, Bad for Health 2Health News:Snoring: Bad for Relationships, Bad for Health 3
... is a breach of trust if the court orders to release ... doctor and a patient.// The hospital said that it would do ... who had an abortion at 32 weeks' pregnancy. She plans to ... of Appeal ordered that the woman's files be released to the ...
... OnlySuccess Learning Technologies, a training company based in Chennai, ... children in Dubai and Sharjah. // ... adults with flagship programmes 'Born to Win' and 'Superbkids/Superbteens', ... performances. ,The company currently enjoys a ...
... (IIT) Delhi has developed a high-tech stick to make walking ... // ,Called "smart cane", the stick will help ... inside a room without knocking into things and take a ... technology has been developed by students of the computer science ...
... published on bmj.com in February, that found that the number ... concern among doctors. // They stated that there has been ... that this was true even among low risk women aged ... ,The study also showed that this was probably ...
... Hypnotherapy can be used to relieve pain such as chest ... study researchers randomly divided 28 patients with the condition into ... of hypnotherapy over 17 weeks while the other group ... , ,According to the BMJ, the researchers found that ...
... Association of Clinical Endocrinologists (AACE) Fifteenth Annual Meeting and ... Chicago between April 26-30 will discuss important benefits //of ... deficiency. ,Vitamin D has been ... to heart disease has been attributed to it. Recent ...
Cached Medicine News:Health News:Bad Publicity for the Hospital With Respect To Dwarfism Abortion Case 2Health News:Hi-tech Walking Stick Developed For Visually Impaired 2Health News:Concern Over The Rise In Preterm Deliveries 2
(Date:8/29/2014)... , Aug. 29, 2014 The clinical and ... be the difference between a product,s success or failure. ... and stratify KOL targets – and then to coordinate ... of strong relationships upon which successful KOL engagement rests. ... companies have identified internal inconsistencies in their KOL management ...
(Date:8/29/2014)... Aug. 29, 2014 /PRNewswire-iReach/ -- SAM Medical Products ... for the SAM Junctional Tourniquet.  ... SAM Medical Products announced today that it has ... address a potential issue with a clip used ... Axilla application of the SAM Junctional Tourniquet (SJT).  ...
(Date:8/29/2014)... Mass. , Aug. 29, 2014  A ... prospective, multinational study on stent removability and preliminary ... has been published in the August issue of ... multinational study 1 is being conducted in ... of fully covered self-expanding metal stents (FCSEMS) after ...
Breaking Medicine Technology:Implementing a Strategic Thought Leader Management & Engagement System 2SAM Medical Products Implements Voluntary Recall of its Accessory (Axilla) Strap for the SAM Junctional Tourniquet. 2Boston Scientific Study Published In Gastroenterology Reports Successful Management Of Benign Biliary Strictures With Fully Covered Metal Stents 2Boston Scientific Study Published In Gastroenterology Reports Successful Management Of Benign Biliary Strictures With Fully Covered Metal Stents 3Boston Scientific Study Published In Gastroenterology Reports Successful Management Of Benign Biliary Strictures With Fully Covered Metal Stents 4
... Expensive drug development processes, rising competition and evolving ... commercialization strategies earlier and earlier into the new ... study, Pharmaceutical New Product Commercialization: Preparing for ... excerpt) , reveals that 61% of benchmarked ...
... Watson Pharmaceuticals, Inc. (NYSE: WPI ) ... filed an Abbreviated New Drug Application (ANDA) with ... approval to market lisdexamfetamine dimesylate capsules.  Watson,s lisdexamfetamine ... LLC,s Vyvanse®. Vyvanse® is a prescription medicine for ...
Cached Medicine Technology:Early Stage Commercialization: Keys to Successful New Product Launch 2Watson Confirms Vyvanse® Patent Challenge 2
... These award-winning surgical loupes from SheerVision ... users - high resolution optics combined with ... "xx" Ultra-Light loupes weight as little as ... titanium frame, and are available in either ...
... SheerVision manufactures its signature line of ... Sport Frame. These next generation loupes ... ultra-lightweight design, and are multi-coated lens for ... the SV Sport frame offers a stylish, ...
... now the first manufacturer to offer ... the wearer. These next generation loupes ... an ultra-lightweight design, and are multi-coated ... resistance. With SheerVision's proprietary SureFit system ...
... now the first manufacturer to offer ... the wearer. These next generation loupes ... an ultra-lightweight design, and are multi-coated ... resistance. With SheerVision's proprietary SureFit system ...
Medicine Products: