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Boomers: Feeling Young or Fooling Themselves?
Date:1/31/2008

se health issues and provide helpful ways to manage them, Energizer's "KEEP GOING. Live Healthy" program is working with respected physicians in their field to provide additional tips to consumers. The company is partnering with audiologists from the American Speech-Language-Hearing Association (ASHA) to provide expertise on hearing loss prevention, as well as aligning with physicians who will provide tips on diabetes management and heart health.

In addition, the program will feature a series of local-market grassroots events, including community health fairs and free health screenings. At these events, boomers and their families can learn about the latest health products and trends and receive free hearing, blood pressure and diabetes screenings.

"It's no secret baby boomers are taking control of their health by emphasizing diet and exercise, but we could all use a few pointers from experts like Denise," said Anne Bannister, brand group director for U.S. Specialty. "The goal of our program is to encourage a well-rounded approach toward a healthy lifestyle, and Denise truly embodies the 'keep going' spirit of the Energizer Bunny to inspire us all."

The internet portion of the launch -- energizer.com/livehealthy/ -- is scheduled to go live before February 1, 2008. The date is of significance since an earlier Energizer survey found that although people start off the New Year with good intentions, more than half (54.9%) stop their gym/fitness resolutions after one month.* "We want to help people get motivated, stay motivated and 'Keep Going' year-round," said Bannister.

As part of the program's fitness component, Energizer is featuring a gift with purchase promotion March 1, 2008 - May 31, 2008, where consumers can receive a free Denise Austin workout DVD with the purchase of selected Energizer specialty batteries. Later in 2008, promotional support will continue through a sweepstakes program that includes Denise Austin fitness equipment, wo
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SOURCE Energizer Holdings, Inc.
Copyright©2008 PR Newswire.
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