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Boomers: Feeling Young or Fooling Themselves?
Date:1/31/2008

Energizer(R) survey reveals Boomers feel young, but often ignore important health issues; company teams with fitness expert Denise Austin to launch

nationwide program

ST. LOUIS, Jan. 31 /PRNewswire-FirstCall/ -- Baby boomers are living longer and leading more active lives than their parents, yet still have room for improvement when it comes to long-term health. According to a recent survey by Energizer Holdings, Inc. (NYSE: ENR), nearly two-thirds (64 percent) of baby boomers feel younger than their chronological age, and more than half (55 percent) said they feel healthier than their parents were at the same age. However, according to the National Center for Health Statistics, half of Americans in the 55 to 64 age group have high blood pressure and two in five are obese.

To encourage baby boomers to live healthy, Energizer's specialty batteries division is kicking off its "KEEP GOING(R). Live Healthy" program with one of America's well-known boomers and favorite fitness experts, Denise Austin. The program is a year-round campaign to educate this audience about better ways to live a healthy, active lifestyle -- with some help from key battery-powered devices.

The Energizer survey confirms that while baby boomers are feeling younger, they are putting less focus on age-related health issues such as hearing loss, blood pressure or eyesight. Fifty-seven percent of baby boomers reported they make it a point to eat healthy foods and 41 percent regularly exercise, however, nearly half (46 percent) have never had their hearing checked. This is especially surprising, since one-third of the respondents (33.3 percent) said they think that they might have hearing loss.

To address several of the
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SOURCE Energizer Holdings, Inc.
Copyright©2008 PR Newswire.
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