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Bold Evolution Transforms National Jewish Medical and Research Center to National Jewish Health
Date:7/11/2008

e concept of science (based on the well-known DNA helix and caduceus shapes), transformation (the orange fire of discovery) and life (the human form).

"We believe National Jewish Health, the brand promise Science Transforming Life(R), and our new logo strike just the right balance between our history and our future, as well as our strong commitment to science as a means of improving the lives of our patients," said Dr. Salem.

The new naming and brand strategy was created under the direction of Denver-based Monigle Associates, and will be implemented over time with a variety of in-house and external communications partners.

High resolution images, video and sound files are available at http://www.nationaljewish.org/news/2008/media-resources-njhealth-brand.aspx


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SOURCE National Jewish Health
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