The Name Change
"The name change is an evolution of who we already are," said Dr. Salem. "We have been 'National Jewish' since the beginning, but we have modified our name six times in our 109-year history with revised descriptors that reflected the growing vision and scope of our activities."
-- 1899 - The National Jewish Hospital for Consumptives
-- 1925 - National Jewish Hospital at Denver
-- 1965 - National Jewish Hospital and Research Center
-- 1978 - National Jewish Hospital/National Asthma Center
-- 1985 - National Center for Immunology and Respiratory Medicine
-- 1997 - National Jewish Medical and Research Center
-- 2008 - National Jewish Health
-- Health connotes the preventive, personalized medicine approach envisioned in the institution's strategic plan.
-- Health better reflects the expanding healthcare network that National Jewish has opened in recent years in Highlands Ranch, Englewood, Littleton (sleep center), Broomfield (sleep center), and the Aspen Valley, as well as its partnership to staff and manage the intensive care unit and hospitalist staff at HealthOne Rose Medical Center.
-- Health better conveys the growing behavioral change programs for tobacco-cessation and weight-management, which address on a national level the two leading causes of behavior-associated preventable death in the United States, and the unique Kunsberg School on the main health campus, which is a free K-8 day school for children with chronic illnesses.
-- Health is shorter and easier to say and remember than "Medical and Research Center."
New Logo and Brand Promise
The new brand promise, Science Transforming Life(R), emphasizes the institution's commitment to scientific discovery, and the belief that those discoveries will transform the lives of patients.
The logo has been designed to communicate at multiple levels, including
|SOURCE National Jewish Health|
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