Navigation Links
Bold Evolution Transforms National Jewish Medical and Research Center to National Jewish Health
Date:7/11/2008

New name showcased in #1 respiratory hospital ranking

DENVER, July 11 /PRNewswire-USNewswire/ -- Signaling a bold evolution and expansion beyond traditional boundaries of respiratory medicine into exciting new areas of science and health, National Jewish Medical and Research Center will become National Jewish Health, effective immediately.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080711/DC27335 )

"Simply put, this isn't just about a name change. National Jewish has been a leader in innovation and medicine for more than 109 years. This change signals our determination to lead in the era of preventive and personalized medicine," said Michael Salem, MD, CEO and President of National Jewish Health. "As we implement our 10-year strategic plan, we are growing beyond the concept of a traditional medical and research center. The name change reflects a multifaceted initiative, entitled Science Transforming Life(R) to better meet the changing face of health care in America. This is the one of the most exciting and innovative leadership initiatives in our history."

National Jewish's leadership is being recognized once again in 2008, as U.S. News & World Report on July 10 named it the #1 respiratory hospital in the nation for the eleventh consecutive year.

According to Dr. Salem, National Jewish Health will invest more than $40 million to continue to be the global leader in the treatment and research of respiratory, immune and related diseases. In addition, it will expand the breadth of its services through the newly developing disciplines of personalized medicine. "Our vision is to closely integrate our basic research programs and advanced diagnostic capabilities with our outstanding clinical services to provide the best possible care and research not only for residents of Colorado, but also for patients who come to us from across the nation and around the world."

The Name Change

"The name change is an evolution of who we already are," said Dr. Salem. "We have been 'National Jewish' since the beginning, but we have modified our name six times in our 109-year history with revised descriptors that reflected the growing vision and scope of our activities."

-- 1899 - The National Jewish Hospital for Consumptives

-- 1925 - National Jewish Hospital at Denver

-- 1965 - National Jewish Hospital and Research Center

-- 1978 - National Jewish Hospital/National Asthma Center

-- 1985 - National Center for Immunology and Respiratory Medicine

-- 1997 - National Jewish Medical and Research Center

-- 2008 - National Jewish Health

Why "Health"?

-- Health connotes the preventive, personalized medicine approach envisioned in the institution's strategic plan.

-- Health better reflects the expanding healthcare network that National Jewish has opened in recent years in Highlands Ranch, Englewood, Littleton (sleep center), Broomfield (sleep center), and the Aspen Valley, as well as its partnership to staff and manage the intensive care unit and hospitalist staff at HealthOne Rose Medical Center.

-- Health better conveys the growing behavioral change programs for tobacco-cessation and weight-management, which address on a national level the two leading causes of behavior-associated preventable death in the United States, and the unique Kunsberg School on the main health campus, which is a free K-8 day school for children with chronic illnesses.

-- Health is shorter and easier to say and remember than "Medical and Research Center."

New Logo and Brand Promise

The new brand promise, Science Transforming Life(R), emphasizes the institution's commitment to scientific discovery, and the belief that those discoveries will transform the lives of patients.

The logo has been designed to communicate at multiple levels, including the concept of science (based on the well-known DNA helix and caduceus shapes), transformation (the orange fire of discovery) and life (the human form).

"We believe National Jewish Health, the brand promise Science Transforming Life(R), and our new logo strike just the right balance between our history and our future, as well as our strong commitment to science as a means of improving the lives of our patients," said Dr. Salem.

The new naming and brand strategy was created under the direction of Denver-based Monigle Associates, and will be implemented over time with a variety of in-house and external communications partners.

High resolution images, video and sound files are available at http://www.nationaljewish.org/news/2008/media-resources-njhealth-brand.aspx


'/>"/>
SOURCE National Jewish Health
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Leading Plastic Surgeons Reveal Revolution in Stem Cell Research Has its Roots in Beverly Hills Plastic Surgery
2. Breakthrough Technology That Will Revolutionize the Treatment of Tooth Decay
3. Boca Raton Based Plastic Surgeon Introduces Revolutionary New Adjustable Breast Implant to Europe and Asia
4. Laser Focus World and OIDA Announce OPTOmism: Photonics for the Green Revolution Conference and Exhibition, to be Held May 18-20, 2009 in Santa Clara, CA
5. Revolutionary Therapy: Needle-Free Technology for the Treatment Of Blinding Eye Disease
6. Genome sequence of lancelet shows how genes quadrupled during vertebrate evolution
7. Opting out revolution a myth: Study shows steep employment gains for women, mothers
8. Managing symptoms by mobile phone may revolutionize cancer care for young people
9. Siemens New Ultrasound Platform Revolutionizes the Paradigm of Echocardiography
10. Edge Health Solutions Releases edgeDMS(TM) 2.0 and edgeMD 2.0(TM), Revolutionary All-in-One Practice Management Software with FDA-Approved Advanced Visualization
11. joimax(R) Revolutionizes Spine Surgery With the Launch of Newest and Fully-Endoscopic Product Innovations to Treat Spinal Canal Stenosis
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/5/2016)... ... February 05, 2016 , ... Today, the Whole-Food Warrior TV ... the much-anticipated feature with author Jahnavi Foster, specialist in healthy vegetarian cuisine, will stream ... Each week, on his weekly Whole-Food Warrior TV show, Frank Davis highlights Whole-Food Warriors ...
(Date:2/5/2016)... CA (PRWEB) , ... February 05, 2016 , ... ... to announce the addition of micro-needling services in their Napa Valley office. The ... founders of Plastic Surgery Associates, Dr. Canales and Dr. Furnas, are part of ...
(Date:2/5/2016)... Miami, Florida (PRWEB) , ... February 05, 2016 ... ... largest non-profit organization devoted exclusively to funding innovative lymphoma research and serving the ... services – is poised to once again host, Swirl, A Wine Tasting Event ...
(Date:2/5/2016)... ... February 05, 2016 , ... Regular gym users know the routine: ... wait longer to access the treadmills. It’s a predictable trend. After the excesses of ... and get in shape by joining gyms, starting new walking or running routines, or ...
(Date:2/5/2016)... , ... February 05, 2016 , ... At its annual ... Patrick McDermott as Chairman of the National Board of Directors. Mr. McDermott succeeds former ... the Board,” stated Leslie A. Chambers , APDA President and CEO. “Pat has ...
Breaking Medicine News(10 mins):
(Date:2/5/2016)... , Feb. 5, 2016 Aethlon Medical, Inc. (Nasdaq: ... Chairman and CEO, will be presenting at Source Capital Group,s ... York, NY at 2:15 p.m. ET on Wednesday, ... Immunotherapy Panel discussion taking place at 3:15 p.m. ET. ... approximately one hour after the conclusion of the live event. ...
(Date:2/5/2016)... Feb. 5, 2016  Zimmer Biomet Holdings, Inc. (NYSE ... previously announced underwritten secondary offering of 11,027,558 shares of ... of affiliates of Blackstone and Goldman Sachs.  The shares ... price of $96.45 per share. The selling stockholders will ... Zimmer Biomet nor any of its directors, officers or ...
(Date:2/5/2016)... France , Germany ... and Israel ). It includes a 10-year epidemiology forecast ... segmented by age and sex in these markets. GD epidemiology report is ... in-depth, high quality, transparent and market-driven, providing expert analysis of disease trends ... Germany , Italy , Spain ...
Breaking Medicine Technology: