BlueCross BlueShield of South Carolina and WellPoint Affiliate Receive State Approval for Ten South Carolin...(with their new choice as BlueChoice Heal...),Health

Date:4/30/2008

with their new choice as BlueChoice HealthPlan and WellPoint unveil a new multi-media campaign beginning this week. "We are very excited about this teaming arrangement with a company that has a long history in South Carolina, and together we are committed to increasing awareness around the resources available to our most vulnerable citizens," said Brian Sassi, CEO, Consumer Business for WellPoint. "The personal help we will give Medicaid beneficiaries through our community involvement will help many residents ensure they receive access to quality health care."

The S.C. Department of Health and Human Services (SCDHHS) introduced managed care to the Medicaid population in 1996 and has carefully expanded the program since then. SCDHHS began using an Enrollment Counseling Service last year. Enrollment is being introduced in four phases, with approximately 550,000 statewide beneficiaries eligible to enroll with private companies offering Medicaid managed care plans. With the assistance of a counselor, the beneficiary will select a primary care doctor in the private company's managed care network. The primary care doctor will provide or arrange for the beneficiary's medical care.

About BlueCross BlueShield of South Carolina and BlueChoice HealthPlan of South Carolina:

Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. BlueCross BlueShield of South Carolina and its family of companies include more than 20 subsidiaries involved in health insurance services, U.S. DoD health program and Medicare contracts, and other insurance and employee benefits services.

BlueChoice HealthPlan (http://www.BlueChoiceSC.com) is the oldest and largest managed care company in South Carolina. BlueChoice HealthPlan has held the highest possible designation from the National Committee on Quality Assurance (NCQA) over 14 y
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SOURCE WellPoint Inc. Copyright©2008 PR Newswire. All rights reserved

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