Navigation Links
BlueCare(R) Family Plan, a HUSKY Health Plan from Anthem Blue Cross and Blue Shield in Connecticut, Raises Awareness, Funds and Diapers for New Haven Diaper Bank
Date:9/6/2007

Two-month public awareness campaign with New Haven County Cutters scores more than $70,000 in funds and diapers for the state's poor and low income

families

NORTH HAVEN, Conn., Sept. 6 /PRNewswire/ -- BlueCare(R) Family Plan, the Medicaid (HUSKY) health plan from Anthem Blue Cross and Blue Shield in Connecticut, today announced the completion of its two-month public awareness campaign for the New Haven Diaper Bank with a total contribution of more than $70,000 in funds and diapers.

The results were achieved by Anthem Blue Cross and Blue Shield's 1,500 employees. The health insurer partnered with the New Haven County Cutters baseball team, WTNH News Channel 8 and WYBC Radio to educate the public about the New Haven Diapers Bank's key role in providing diapers to area children whose families receive services from Hill Health Center, Wilbur Cross Day Care, Lifehaven Shelter for Women and Children, Community Action Agency, Elm City Residents Food Pantry and other community-based organizations.

"The New Haven Diaper Bank, its board and clients are overwhelmed by the support Anthem and its employees have shown to us," said Joanne Samuel Goldblum, president of the New Haven Diaper Bank. "We will be able to provide over 400,000 diapers to children in New Haven with Anthem's generous contribution," she explained. Goldblum estimates that the New Haven Diaper Bank distributes about 50,000 disposable diapers a month.

More than 15 teams of Anthem employees participated in the two-month fundraiser, which was led by Scott Markovich, regional vice president of the health insurer's State Sponsored Business unit. Markovich, will be honored in October by the New Haven Business Times as one of the region's "40 Under 40" community business leaders. Markovich and fellow employees presented Goldblum with the first installment of monies and diapers - $63,215.36 - at an Aug. 4 New Haven County Cutters game at Yale Field. There, they were given "keys to the ballpark" to continue to stimulate public education and giving. Cutters fans donating a sleeve of diapers received a free general admission ticket that night.

The Bottom Line:

"At monthly costs of more than $100 per bottom, keeping a baby in dry, clean diapers is costly," said David R. Fusco, president of Anthem Blue Cross and Blue Shield in Connecticut. "For the state's poor, it can be downright impossible. Infrequent diaper changing increases the risk of many health problems and infants crying non-stop from being in soiled diapers are at greater risk for abuse," according to Fusco "For these reasons, Anthem and its employees continue to look for creative ways to work in the community to support the New Haven Diaper Bank and the state's Medicaid population."

This is not the first time the company has "stepped up to the plate" for the New Haven Diaper Bank. Last March, Anthem's BlueCare Family Plan donated more than $30,000 to the New Haven Diaper Bank, enabling the organization to buy a six-month supply of disposable diapers - approximately 250,000 to 300,000 diapers - for children from newborn through about age three. In addition, Anthem's employees also contributed a sizeable supply of disposable diapers that they collected during a December holiday drive held at the company's North Haven campus.

Anthem Blue Cross and Blue Shield in Connecticut is a subsidiary of WellPoint, Inc. WellPoint, Inc. subsidiaries serve more than two million Medicaid managed care members in 14 states. Enrolled Medicaid managed care members have access to a wide network of health care professionals as well as health management programs that are accredited and nationally recognized in several states.

About BlueCare Family Plan:

BlueCare Family Plan, the Medicaid (HUSKY) program of Anthem Blue Cross and Blue Shield in Connecticut, is the state's largest health benefits insurer serving more than 138,000 Connecticut HUSKY members, through more than 1,500 participating primary care providers. BlueCare Family Plan, a community-based model, is designed to break down social, financial and other barriers traditionally faced by Medicaid recipients. In 1995, 11 Medicaid Managed Care plans operated in Connecticut; today there are four, with virtually every hospital in the state participating in the state-sponsored program.


'/>"/>
SOURCE Anthem Blue Cross and Blue Shield in Connecticut
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Family planning with folate
2. Breast cancer in younger women strongly linked to family history
3. Accuracy of Some Natural Family Planning Methods Questioned .
4. Alcoholism Influenced By Both Genetics & Family Environment
5. Restless leg syndrome can be a family trait
6. Merck to pay $ 253.5 million to Vioxx victim family
7. Family Counseling To Encourage Children Eat Healthy
8. Survey finds that discussion with family very crucial in organ donation decision
9. Effective family control measures and stem cell research focus of Indian Government
10. Family history of alcoholism influences reaction to advice
11. Family planning is insisted upon Muslims by Shia cleric
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/2/2016)... (PRWEB) , ... December 02, 2016 , ... On Dec. ... the Hard Rock Hotel San Diego honoring the 2016 MPN Heroes—eight individuals who have ... (MPNs) by going above and beyond the standard of care, demonstrating leadership within the ...
(Date:12/2/2016)... ... December 02, 2016 , ... ... the launch of its 60-day free trial program for all of the company’s ... the offer a truly hassle free experience. , FlexiSpot’s unique desktop risers use ...
(Date:12/2/2016)... ... December 02, 2016 , ... With the number of ... of an injury, patients must find the one that works for them. When an ... created a machine that worked and decided to share it with others. , He ...
(Date:12/2/2016)... ... 02, 2016 , ... Mediaplanet is proud to announce the ... the innovative treatments, therapeutic technologies, and revolutionized nutrition that are helping patients and ... 6 years in the last 3 decades,” says Dr. Valentine Fuster, a world-renowned ...
(Date:12/2/2016)... ... December 02, 2016 , ... Sourced from the Isbre Springs beneath the ... its unmatched natural purity of just 6 ppm TDS (Total Dissolved Solids) in addition ... has been available in several ShopRite and FoodTown stores in NJ and received rave ...
Breaking Medicine News(10 mins):
(Date:12/2/2016)... , Dec. 2, 2016  The Addiction Treatment ... Academy of Managed Care Pharmacy (AMCP), has released ... better address the opioid addiction crisis, including through ... (MAT). ATAG,s newly released paper, "The ... to Naloxone," addresses many issues around gaps and ...
(Date:12/2/2016)... R.I. , Dec. 2, 2016 CVS ... its annual Analyst Day in New York City on Thursday, December 15, ... CVS Health leadership team will provide an in-depth review ... enhance shareholder value. The company will also discuss 2017 ... and video webcast of the event will be broadcast ...
(Date:12/2/2016)... Dec. 2, 2016   CytoSorbents Corporation (NASDAQ: ... its European Union approved CytoSorb ® cytokine adsorber ... patients worldwide, announced that Dr. Phillip Chan , ... Annual LD Micro Main Event investor conference held ... the Luxe Sunset Boulevard Hotel in Los ...
Breaking Medicine Technology: