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BlueCare(R) Family Plan, a HUSKY Health Plan from Anthem Blue Cross and Blue Shield in Connecticut, Raises Awareness, Funds and Diapers for New Haven Diaper Bank
Date:9/6/2007

Two-month public awareness campaign with New Haven County Cutters scores more than $70,000 in funds and diapers for the state's poor and low income

families

NORTH HAVEN, Conn., Sept. 6 /PRNewswire/ -- BlueCare(R) Family Plan, the Medicaid (HUSKY) health plan from Anthem Blue Cross and Blue Shield in Connecticut, today announced the completion of its two-month public awareness campaign for the New Haven Diaper Bank with a total contribution of more than $70,000 in funds and diapers.

The results were achieved by Anthem Blue Cross and Blue Shield's 1,500 employees. The health insurer partnered with the New Haven County Cutters baseball team, WTNH News Channel 8 and WYBC Radio to educate the public about the New Haven Diapers Bank's key role in providing diapers to area children whose families receive services from Hill Health Center, Wilbur Cross Day Care, Lifehaven Shelter for Women and Children, Community Action Agency, Elm City Residents Food Pantry and other community-based organizations.

"The New Haven Diaper Bank, its board and clients are overwhelmed by the support Anthem and its employees have shown to us," said Joanne Samuel Goldblum, president of the New Haven Diaper Bank. "We will be able to provide over 400,000 diapers to children in New Haven with Anthem's generous contribution," she explained. Goldblum estimates that the New Haven Diaper Bank distributes about 50,000 disposable diapers a month.

More than 15 teams of Anthem employees participated in the two-month fundraiser, which was led by Scott Markovich, regional vice president of the health insurer's State Sponsored Business unit. Markovich, will be honored in October by the New Haven Business Times as one of the region's "40 Under 40" community business leaders. Markovich and fellow employees presented Goldblum with the first installment of monies and diapers - $63,215.36 - at an Aug. 4 New Haven County Cutters game at Yale Field. There, they were given "keys to the ballpark" to continue to stimulate public education and giving. Cutters fans donating a sleeve of diapers received a free general admission ticket that night.

The Bottom Line:

"At monthly costs of more than $100 per bottom, keeping a baby in dry, clean diapers is costly," said David R. Fusco, president of Anthem Blue Cross and Blue Shield in Connecticut. "For the state's poor, it can be downright impossible. Infrequent diaper changing increases the risk of many health problems and infants crying non-stop from being in soiled diapers are at greater risk for abuse," according to Fusco "For these reasons, Anthem and its employees continue to look for creative ways to work in the community to support the New Haven Diaper Bank and the state's Medicaid population."

This is not the first time the company has "stepped up to the plate" for the New Haven Diaper Bank. Last March, Anthem's BlueCare Family Plan donated more than $30,000 to the New Haven Diaper Bank, enabling the organization to buy a six-month supply of disposable diapers - approximately 250,000 to 300,000 diapers - for children from newborn through about age three. In addition, Anthem's employees also contributed a sizeable supply of disposable diapers that they collected during a December holiday drive held at the company's North Haven campus.

Anthem Blue Cross and Blue Shield in Connecticut is a subsidiary of WellPoint, Inc. WellPoint, Inc. subsidiaries serve more than two million Medicaid managed care members in 14 states. Enrolled Medicaid managed care members have access to a wide network of health care professionals as well as health management programs that are accredited and nationally recognized in several states.

About BlueCare Family Plan:

BlueCare Family Plan, the Medicaid (HUSKY) program of Anthem Blue Cross and Blue Shield in Connecticut, is the state's largest health benefits insurer serving more than 138,000 Connecticut HUSKY members, through more than 1,500 participating primary care providers. BlueCare Family Plan, a community-based model, is designed to break down social, financial and other barriers traditionally faced by Medicaid recipients. In 1995, 11 Medicaid Managed Care plans operated in Connecticut; today there are four, with virtually every hospital in the state participating in the state-sponsored program.


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SOURCE Anthem Blue Cross and Blue Shield in Connecticut
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