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BlueCare(R) Family Plan, a HUSKY Health Plan from Anthem Blue Cross and Blue Shield in Connecticut, Raises Awareness, Funds and Diapers for New Haven Diaper Bank
Date:9/6/2007

Two-month public awareness campaign with New Haven County Cutters scores more than $70,000 in funds and diapers for the state's poor and low income

families

NORTH HAVEN, Conn., Sept. 6 /PRNewswire/ -- BlueCare(R) Family Plan, the Medicaid (HUSKY) health plan from Anthem Blue Cross and Blue Shield in Connecticut, today announced the completion of its two-month public awareness campaign for the New Haven Diaper Bank with a total contribution of more than $70,000 in funds and diapers.

The results were achieved by Anthem Blue Cross and Blue Shield's 1,500 employees. The health insurer partnered with the New Haven County Cutters baseball team, WTNH News Channel 8 and WYBC Radio to educate the public about the New Haven Diapers Bank's key role in providing diapers to area children whose families receive services from Hill Health Center, Wilbur Cross Day Care, Lifehaven Shelter for Women and Children, Community Action Agency, Elm City Residents Food Pantry and other community-based organizations.

"The New Haven Diaper Bank, its board and clients are overwhelmed by the support Anthem and its employees have shown to us," said Joanne Samuel Goldblum, president of the New Haven Diaper Bank. "We will be able to provide over 400,000 diapers to children in New Haven with Anthem's generous contribution," she explained. Goldblum estimates that the New Haven Diaper Bank distributes about 50,000 disposable diapers a month.

More than 15 teams of Anthem employees participated in the two-month fundraiser, which was led by Scott Markovich, regional vice president of the health insurer's State Sponsored Business unit. Markovich, will be honored in October by the New Haven Business Times as one of the region's "40 Under 40" community business leaders. Markovich and fellow employees presented Goldblum with the first installment of monies and diapers - $63,215.36 - at an Aug. 4 New Haven County Cutters game at Yale Field. The
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SOURCE Anthem Blue Cross and Blue Shield in Connecticut
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