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Blue Shield of California Makes Understanding Health Care Issues Easier for Consumers
Date:6/30/2009

" target="_new">www.letsshieldcalifornia.com was awarded the following honors:

  • Interactive Media Council -- Interactive Media Award for Best in Class Insurance Website
  • Internet Advertising Competition -- Best Insurance Website
  • World Wide Web Health Awards -- Gold Award, Insurance website; Best Interactive Site
  • ADDY Awards -- Gold for mixed media campaign; Gold for the website
  • Blue Cross Blue Shield Association -- Best of Blue Award for Best Consumer Marketing
  • American Business Awards -- Finalist, Insurance Marketing Campaign
  • Webby Awards -- Nominee, Best Insurance Website
  • Applied Arts -- Interactive Media Award - Best in Category
  • New York Festivals Advertising Awards -- Digital/Interactive Finalist, Avant-Garde Competition Finalist
  • Interactive Media Awards -- Top Ten Websites of the Year

Blue Shield was also honored with the following awards for its wellness initiatives, including Healthy Lifestyle Rewards, a program that helps members adopt and maintain healthy lifestyle habits:

  • Showcase of Print Excellence -- Bronze and Silver awards
  • American In-house Design Awards -- Certificate of Excellence
  • Internet Advertising Competition -- Best Health Care Email Messaging

Similar recent awards won by Blue Shield of California include:

  • American In-house Design Awards -- Certificates of Excellence
  • Showcase of Print Excellence -- Gold award for Sales Activator; Bronze award in Broker Resources
  • Blue Cross Blue Shield Association -- Best of Blue Award for Best Business-to-Business Communications; Best of Blue Award for Best New A
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SOURCE Blue Shield of California
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