Navigation Links
Blue Shield of California Makes Understanding Health Care Issues Easier for Consumers
Date:6/30/2009

-Health Plan Earns 22 Communication Awards in 6 Months-

SAN FRANCISCO, June 30 /PRNewswire-USNewswire/ -- Reflecting its ongoing effort to help consumers understand their health care options, Blue Shield of California has been awarded 22 communications honors in the last six months. The not-for-profit plan won awards from organizations including the Webbys, ADDYs and the Association of National Advertisers, that acknowledge the company's website design, marketing programs and more.

"We are honored to be recognized for our dedication to helping consumers navigate the health care system and make informed decisions about their health," said Doug Biehn, vice president of corporate marketing at Blue Shield of California. "At Blue Shield, we listen very closely to what our customers want and need from our marketing and branding efforts, and we work hard to make sure we're serving those specific needs in new and different ways."

According to a recent McKinsey Retail Healthcare Consumer Survey, most consumers are confused and unprepared when it comes to health care. The study suggests that insurers need to fill that gap by educating consumers about health-related financial risks, clarifying communications, and engaging consumers to help them better manage their health. To that end, Blue Shield developed a campaign last year titled "California Uncovered" to educate and engage consumers about California's 6.7 million uninsured. The campaign served as a grassroots platform for Californians to learn about the uninsured, share their opinions with legislators, and send emails to elected officials in support of legislation to make health insurance coverage accessible and affordable to all Californians.

In recognition of the "California Uncovered" campaign's success in connecting consumers to major health care issues, the campaign and its website,

SOURCE Blue Shield of California
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Anthem Blue Cross and Blue Shield in Indiana Teams up with Bob Harper from The Biggest Loser To Expand Efforts Aimed at Improving Individuals Health
2. MinuteClinic Becomes Participating Provider in All CareFirst BlueCross BlueShield Plans
3. Get Online Quotes Offers "Miami Dade Blue", A Blue Cross Blue Shield Plan As Part of Their Florida Health Insurance Offerings
4. Blue Cross Blue Shield of Michigan Concludes Autism Lawsuit with Settlement Focused on Families Who Received Early Intervention Services, Not Attorneys
5. Blue Cross Blue Shield of Michigan Forced to Pay for Autism Care In Landmark Case
6. Empire BlueCross BlueShield Adds Life Insurance, Becomes Full-Service Benefits Provider
7. Meredith Mathews, M.D. Named Chief Medical Officer for Blue Shield of California
8. Blue Cross Blue Shield of Michigan and Blue Care Network Launch Web Sites to Help General Motors Members Easily Find Information on Their Health Care
9. Blue Shield of California Wins Hailey Trial
10. Blue Cross and Blue Shield of Illinois Brings Versatile Availity Platform to Illinois Providers
11. Blue Cross and Blue Shield of Georgia and Piedmont Healthcare Announce Contract Renewal
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/17/2014)... presence of chronic inflammation in benign prostate tissue ... and this association was found even in those ... a study published in Cancer Epidemiology, Biomarkers ... Association for Cancer Research. , An analysis of ... the placebo arm of the Prostate Cancer Prevention ...
(Date:4/17/2014)... the most popular vaccine brands for children may not ... overlooking some cost factors when choosing vaccines, driving the ... according to a new study by University of Illinois ... be driven by numerous factors," says Sheldon H. Jacobson, ... computer science and of mathematics at the U. of ...
(Date:4/17/2014)... recent papers by a University of Colorado School ... develop treatments or vaccines for Dengue fever, West ... disease-causing flaviviruses. , Jeffrey S. Kieft, PhD, associate ... School of Medicine and an early career scientist ... recently published articles in the scholarly journals ...
(Date:4/17/2014)... military personnel who served in Iraq and Afghanistan ... injury (TBI) were compared to military personnel without ... Differences in measures of overall disability, cognitive function, ... are reported in an article in Journal ... Ann Liebert, Inc., publishers. The article is available ...
(Date:4/17/2014)... 17, 2014-- Colic affects about one in five infants ... pediatric visits during the first several months after birth. ... was showing promise; however, the April 1, 2014 issue ... Valerie) reported on a study, "Probiotics and Infant Colic," ... reuteri for infant colic did not reduce ...
Breaking Medicine News(10 mins):Health News:Chronic inflammation may be linked to aggressive prostate cancer 2Health News:Chronic inflammation may be linked to aggressive prostate cancer 3Health News:Study recalculates costs of combination vaccines 2Health News:CU researchers discover target for treating dengue fever 2Health News:Long-term effects of battle-related 'blast plus impact' concussive TBI in US military 2Health News:New study says probiotic use for infant colic is not effective in reducing symptoms 2
... The American College of Chest Physicians (ACCP) invites ... 2008, the 74th annual international scientific assembly, held ... the only medical meeting focusing on clinical chest ... medicine. For details on the keynote address, session ...
... be common side effect , , TUESDAY, July 22 (HealthDay News) ... to erase telltale signs of aging on your face -- ... fairly high rate of complications, namely lightening of the skin ... July/August issue of Archives of Facial Plastic Surgery . ...
... pancreatic cancer live longer when they are treated at ... low-volume or community hospitals? , New research from ... patients have more lymph nodes examined for the spread ... performing more cancer surgeries or those designated as comprehensive ...
... at Queen,s to help establish why people with schizophrenia ... general population. , It is hoped the Medical Research ... for nicotine dependence - which can result in increased ... as well as treatments for the symptoms of schizophrenia. ...
... a thing of the past for patients undergoing treatment ... research found that when nuclear medicine clinicians and treating ... accuracy dramatically improves, sparring patients unnecessary pain and suffering. ... cancer treatment, the highly sensitive PET-CT has improved the ...
... male infertility can significantly improve a couple’s chances for pregnancy, according ... , ... Oak Brook, Ill. (PRWEB) July 22, 2008 ... infertility can significantly improve a couple’s chances for pregnancy, according to ...
Cached Medicine News:Health News:CHEST 2008 Philadelphia: Media registration open 2Health News:Laser Resurfacing Produces Long-Term Results 2Health News:Laser Resurfacing Produces Long-Term Results 3Health News:Checking more lymph nodes linked to cancer patient survival 2Health News:Grant will help patients with schizophrenia who smoke 2Health News:Teamwork cuts out unnecessary biopsies, researchers find 2Health News:Minimally Invasive Treatment Improves Male Fertility 2Health News:Minimally Invasive Treatment Improves Male Fertility 3
(Date:1/15/2014)... 15, 2014 AARP Foundation today announced it has established ... from the severe cold weather that has gripped much of ... those in need; so to support these emergency relief efforts ... $250,000, which could mean up to $500,000 in aid. The ...
(Date:1/15/2014)... THOUSAND OAKS, Calif. , Jan. 15, 2014 ... and Amgen (NASDAQ: AMGN ) announced ... to jointly discover and validate new therapeutic targets ... (IBD), a chronic disorder that affects millions worldwide. ...
(Date:1/15/2014)... YORK , January 15, 2014 ... Ltd., the exclusive worldwide distributor of highly sophisticated agro-breeding ... on January 7, 2014, the Company,s board of directors ... Weiner as its new member of the board. ...
Breaking Medicine Technology:AARP Foundation Establishes Winter Relief Fund for Older Adults Suffering from the Severe Cold Weather 2AARP Foundation Establishes Winter Relief Fund for Older Adults Suffering from the Severe Cold Weather 3Mass. General, Broad Institute and Amgen Will Work to Discover New Drugs for Inflammatory Bowel Disease 2Mass. General, Broad Institute and Amgen Will Work to Discover New Drugs for Inflammatory Bowel Disease 3Mass. General, Broad Institute and Amgen Will Work to Discover New Drugs for Inflammatory Bowel Disease 4BreedIT (OTC: BRDT) Appoints Chemistry and Pharmaceutical Industry Expert Dr. Ben-Zion Weiner to Its Board of Directors 2BreedIT (OTC: BRDT) Appoints Chemistry and Pharmaceutical Industry Expert Dr. Ben-Zion Weiner to Its Board of Directors 3
... 2011 Southern Research Institute today announced that pharmaceutical ... President of the Drug Discovery Division. Dr. Suto and ... target identification and lead discovery and optimization ... neurological diseases and disorders. (Photo: ...
... In an original article coauthored by John M. Boyce, ... PhD, "Terminal Decontamination of Patient Rooms Using an Automated ... August 2011), the research team from the Hospital of ... ". . . demonstrated that an automated, portable UV ...
Cached Medicine Technology:Southern Research Names Mark Suto Vice President of Drug Discovery 2New Research Validates Results of Previous Studies Demonstrating Tru-D® (Lumalier Corporation) Significantly Reduces Environmental Contamination on Surfaces in Patient Rooms 2New Research Validates Results of Previous Studies Demonstrating Tru-D® (Lumalier Corporation) Significantly Reduces Environmental Contamination on Surfaces in Patient Rooms 3
Open 14 mm blades with 6 mm lifting wings. Dull finish....
Solid 6 mm solid blade speculum for newborn or pediatric use....
Angled for temporal approach. Wire 14 mm rounded blades for patient comfort. Dull finish....
Open wire style 16 mm blade with a wing tip twist giving the surgeon better on-axis accessibility....
Medicine Products: