Blue Shield of California Makes Understanding Health Care Issues Easier for... ( -Health Plan Earns 22 Communication ...)

Blue Shield of California Makes Understanding Health Care Issues Easier for Consumers

Date:6/30/2009

-Health Plan Earns 22 Communication Awards in 6 Months-

SAN FRANCISCO, June 30 /PRNewswire-USNewswire/ -- Reflecting its ongoing effort to help consumers understand their health care options, Blue Shield of California has been awarded 22 communications honors in the last six months. The not-for-profit plan won awards from organizations including the Webbys, ADDYs and the Association of National Advertisers, that acknowledge the company's website design, marketing programs and more.

"We are honored to be recognized for our dedication to helping consumers navigate the health care system and make informed decisions about their health," said Doug Biehn, vice president of corporate marketing at Blue Shield of California. "At Blue Shield, we listen very closely to what our customers want and need from our marketing and branding efforts, and we work hard to make sure we're serving those specific needs in new and different ways."

According to a recent McKinsey Retail Healthcare Consumer Survey, most consumers are confused and unprepared when it comes to health care. The study suggests that insurers need to fill that gap by educating consumers about health-related financial risks, clarifying communications, and engaging consumers to help them better manage their health. To that end, Blue Shield developed a campaign last year titled "California Uncovered" to educate and engage consumers about California's 6.7 million uninsured. The campaign served as a grassroots platform for Californians to learn about the uninsured, share their opinions with legislators, and send emails to elected officials in support of legislation to make health insurance coverage accessible and affordable to all Californians.

In recognition of the "California Uncovered" campaign's success in connecting consumers to major health care issues, the campaign and its website,

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