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Blue Shield of California CEO to Speak at World Health Care Congress in Washington D.C.

SAN FRANCISCO, April 13 /PRNewswire-USNewswire/ -- As all eyes turn to the health reform debate in Washington, Bruce Bodaken - the chairman and CEO of Blue Shield of California - will urge that "everything be on the table" at the 6th Annual World Health Care Congress in Washington, D.C. Mr. Bodaken will participate in a keynote panel kicking off the conference on Tuesday, April 14th, 2009 at 8:00 a.m. that begins with an address by Dora Hughes, counselor to the Secretary of the Department of Health and Human Services. He will also make a presentation about the impact of universal coverage on the health insurance industry in a separate panel at 12:50 p.m.

In 2002, Mr. Bodaken was the first health plan CEO to offer a specific plan for universal healthcare coverage. The shared responsibility approach advocated in Blue Shield's proposal was reflected in the coverage expansion legislation enacted in Massachusetts in 2006, the 2007-2008 Schwarzenegger plan for healthcare reform in California, and proposals made by President Obama and leading members of Congress.

Mr. Bodaken has written extensively on health policy, including a May/June 2008 Health Affairs article titled, "Where Does the Insurance Industry Stand on Health Reform Today," and many op-eds in major daily newspapers.

The 6th Annual World Health Care Congress is a meeting of chief and senior executives from all sectors of health care. The 2009 conference will convene over 2,000 CEOs, senior executives and government officials from the nation's largest employers, hospitals, health systems, health plans, pharmaceutical and biotech companies, and leading government agencies. For more information please visit:

     CONTACT:  Erica Perng
               Media Relations Consultant
               (415) 229-6171

SOURCE Blue Shield of California
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