SAN FRANCISCO, Aug. 21 /PRNewswire-USNewswire/ -- Bruce Bodaken, Chairman, President & CEO of Blue Shield of California will participate as a panelist on the 2008 Rocky Mountain Roundtable on Health, Wellness and Prevention at the start of the Democratic National Convention on Monday, August 25, 2008, 9:30 a.m. MDT at Boettcher Hall in the Denver Performing Arts Complex. Mr. Bodaken will discuss the importance of wellness programs in health reform, and the ways in which health plans work with employers and individuals to achieve better health outcomes.
A leader in healthcare policy, Mr. Bodaken was the first health plan CEO in the country to offer a specific proposal for universal health coverage. His plan, offered in 2002, called for universal coverage based on shared responsibility, a concept that was included in recent reform proposals from Massachusetts, California, and several Democratic presidential candidates. Bodaken is the author of a May 2008 Health Affairs article titled, "Where Does the Insurance Industry Stand on Health Reform Today," and has written numerous other newspaper and magazine opinion pieces about health policy issues.
The Health, Wellness and Prevention roundtable will be moderated by former Senate Majority Leader Tom Daschle. San Francisco Mayor Gavin Newsom and Los Angeles Rep. Hilda Solis are also on the panel. For more information about the roundtable, please visit http://www.2008rmr.org/Roundtable-Health.asp.
About Blue Shield
Blue Shield of California, an independent member of the Blue Shield
Association, is a not-for-profit health plan dedicated to providing
Californians with access to high quality care at a reasonable price.
Founded in 1939, it now has 3.2 million members, 4,500 employees, one of
the largest provider networks and more than 20 office locations, providing
a wide range of commercial and government products through
|SOURCE Blue Shield of California|
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