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Blue Highway Selects Invention Machine Goldfire to Fuel Product Pipeline and Sustain Breakthrough Innovation
Date:3/9/2009

BOSTON, March 10 /PRNewswire/ -- Invention Machine, a leading provider of innovation software, today announced that it has been selected by Blue Highway LLC to help transform ideas into commercial products that will drive radical innovation in medical diagnostics. A Welch Allyn company, Blue Highway will primarily use Invention Machine's innovation software to accelerate and sustain product innovation, deliver the right products the first time, identify new market opportunities and track technology landscape to maintain their competitive-edge.

Blue Highway will also use Invention Machine's Goldfire software platform to design eco-friendly products to help Welch Allyn further expand its European presence. One of the projects is identifying material replacement for Welch Allyn's 3.5 V Diagnostic Otoscopes disposable ear specula. Otoscope is an instrument for examining the interior of the ear and doctors dispose the plastic ear speculums after examining each patient. Blue Highway is using Goldfire to investigate the use of glycerol-based biopolymer to design bio-degradable ear specula.

"At Blue Highway our primary focus is on radical and breakthrough innovations," said Albert Di Rienzo, CEO, Blue Highway. "We chose Invention Machine to help triage ideas and adopt best practices from various industries so we can sustain and fuel Welch Allyn's new product pipeline."

Blue Highway LLC is a wholly owned subsidiary of Welch Allyn, a leader in front-line diagnostic healthcare. The incubator was created to drive disruptive and radical innovations that will enable Welch Allyn to fill its product pipelines faster with new technology and drive highly efficient new clinical practices.

Invention Machine's task-based innovation platform helps sustain and drive every day innovation. Goldfire accelerates innovation initiatives and empower innovators so they can repeatedly deliver cost efficient, market leading products -- whether it's creating algae-based biofuel, an engine for NASA or radical cardiac stents.

"Global collaboration between corporations and research professionals is key to driving radical and incremental innovation," said Mark Atkins, CEO and chairman, Invention Machine. "Invention Machine's innovation software will drive Blue Highway's sustainable innovation process, underscoring Welch Allyn's leadership in the industry."

About Invention Machine

A leading provider of innovation software, Invention Machine drives sustainable innovation by enabling global organizations to translate ideas into market-leading products, consistently. Invention Machine Goldfire empowers engineers and scientists to conceive and validate the right ideas the first time, so they can rapidly and repeatedly deliver market leading products. Global 2000 manufacturers in more than 25 countries rely on Invention Machine for product innovation, process improvement and market expansion. Its unique software fuels sustainable innovation across numerous industries, including aerospace and defense, automotive, consumer technology, energy and environment and life sciences. For additional information, please visit invention-machine.com.

About Blue Highway LLC

As a wholly owned subsidiary of Welch Allyn, Inc., Blue Highway exists to create innovative intellectual capital by collaborating with academic researchers, industry experts and government agencies. Blue Highway researchers focus primarily on the future of diagnostic healthcare-early detection, diagnosis and aggregation of data for comprehensive clinical support. More information about Blue Highway LLC can be found at www.blue-highway.com.

Invention Machine and Goldfire are trademarks or registered trademarks of Invention Machine Corp. in the United States and in other countries. All other trademarks contained herein are the property of their respective owners.


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SOURCE Invention Machine
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