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Blue Highway Selects Invention Machine Goldfire to Fuel Product Pipeline and Sustain Breakthrough Innovation
Date:3/9/2009

BOSTON, March 10 /PRNewswire/ -- Invention Machine, a leading provider of innovation software, today announced that it has been selected by Blue Highway LLC to help transform ideas into commercial products that will drive radical innovation in medical diagnostics. A Welch Allyn company, Blue Highway will primarily use Invention Machine's innovation software to accelerate and sustain product innovation, deliver the right products the first time, identify new market opportunities and track technology landscape to maintain their competitive-edge.

Blue Highway will also use Invention Machine's Goldfire software platform to design eco-friendly products to help Welch Allyn further expand its European presence. One of the projects is identifying material replacement for Welch Allyn's 3.5 V Diagnostic Otoscopes disposable ear specula. Otoscope is an instrument for examining the interior of the ear and doctors dispose the plastic ear speculums after examining each patient. Blue Highway is using Goldfire to investigate the use of glycerol-based biopolymer to design bio-degradable ear specula.

"At Blue Highway our primary focus is on radical and breakthrough innovations," said Albert Di Rienzo, CEO, Blue Highway. "We chose Invention Machine to help triage ideas and adopt best practices from various industries so we can sustain and fuel Welch Allyn's new product pipeline."

Blue Highway LLC is a wholly owned subsidiary of Welch Allyn, a leader in front-line diagnostic healthcare. The incubator was created to drive disruptive and radical innovations that wi
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SOURCE Invention Machine
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