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Blue Cross of California and the California Governor's Council on Physical Fitness and Sports Launch 'Live Like a Champion Tour'
Date:9/25/2007

Statewide mobile outreach program teaches California children the importance of staying active and eating healthy in a fun, interactive way

THOUSAND OAKS, Calif., Sept. 25 /PRNewswire/ -- Blue Cross of California, collaborating with the California Governor's Council on Physical Fitness and Sports, is launching a 14-week statewide mobile outreach campaign designed to get children moving and empower them to make healthy lifestyle choices now and in the future. The "Blue Cross Live Like a Champion Tour" will launch prior to the Los Angeles Dodgers game on Tuesday, September 25th from 5:00 p.m. to 7:00 p.m.

The "Blue Cross Live Like a Champion Tour," featuring a customized SUV, includes interactive games and challenging sports themed activities to help children bring out their "inner champion." The tour is traveling to local community and special events, YMCAs, Boys and Girls Clubs and other after-school program locations in 10 cities throughout California. Special effort is focused on reaching out to the state's underserved communities.

According to the California Health & Human Services Agency, approximately one in three children in California are obese or overweight. In addition, almost 40 percent of school-aged children are physically unfit. Healthy eating and physical activity are great strategies to help children stay healthy.

Event activities include:

-- Olympic Style Opening Ceremony: Children pledge to put down the remote

and get active.

-- Jerry Rice's Catch Like A Champion: Inspired by Super Bowl champion

Jerry Rice, children dive onto an inflatable mat and make the winning

catch in the end zone, while seeing messages encouraging 30-60 minutes

of physical activity a day.

-- Lisa Leslie's Hoop Like A Champion: Inspired by Olympic basketball

champion Lisa Leslie, children take different basketball shots with

various colored balls representing different hea
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SOURCE Blue Cross of California
Copyright©2007 PR Newswire.
All rights reserved

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