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Blue Cross of California and the California Governor's Council on Physical Fitness and Sports Launch 'Live Like a Champion Tour'
Date:9/25/2007

Statewide mobile outreach program teaches California children the importance of staying active and eating healthy in a fun, interactive way

THOUSAND OAKS, Calif., Sept. 25 /PRNewswire/ -- Blue Cross of California, collaborating with the California Governor's Council on Physical Fitness and Sports, is launching a 14-week statewide mobile outreach campaign designed to get children moving and empower them to make healthy lifestyle choices now and in the future. The "Blue Cross Live Like a Champion Tour" will launch prior to the Los Angeles Dodgers game on Tuesday, September 25th from 5:00 p.m. to 7:00 p.m.

The "Blue Cross Live Like a Champion Tour," featuring a customized SUV, includes interactive games and challenging sports themed activities to help children bring out their "inner champion." The tour is traveling to local community and special events, YMCAs, Boys and Girls Clubs and other after-school program locations in 10 cities throughout California. Special effort is focused on reaching out to the state's underserved communities.

According to the California Health & Human Services Agency, approximately one in three children in California are obese or overweight. In addition, almost 40 percent of school-aged children are physically unfit. Healthy eating and physical activity are great strategies to help children stay healthy.

Event activities include:

-- Olympic Style Opening Ceremony: Children pledge to put down the remote

and get active.

-- Jerry Rice's Catch Like A Champion: Inspired by Super Bowl champion

Jerry Rice, children dive onto an inflatable mat and make the winning

catch in the end zone, while seeing messages encouraging 30-60 minutes

of physical activity a day.

-- Lisa Leslie's Hoop Like A Champion: Inspired by Olympic basketball

champion Lisa Leslie, children take different basketball shots with

various colored balls representing different healthy foods.

-- Julie Foudy's Kick Like A Champion: Inspired by World Cup champion

Julie Foudy, children shoot multicolored soccer balls representing

fruits and vegetables into a goal to emphasize the importance of a

balanced diet.

-- Misty May-Treanor's Spike Like A Champion: Inspired by Olympic

volleyball champion Misty May-Treanor, children step up to the net and

learn how to spike a volleyball as another way to be active and have

fun.

-- Live Like A Champion Discovery Zone: Children improve on coordination

techniques and learn new skills

-- Toss Like A Champion: Children take shots at various foods in the

refrigerator and knock down the healthy snack choices, reinforcing

balanced nutrition.

-- Eat Like A Champion: Children catch "healthy" vs. "non-healthy" food

while balancing on a beam, emphasizing the importance of portion size.

-- Live Like A Champion Water Relay: Children learn about proper hydration

by using bottles to fill a bucket with the suggested daily water

intake.

-- Board Like A Champion: Children find out the proper way to get up on a

surf/snow board and maintain balance, with the safety of an inflatable

mat beneath them.

-- Closing Ceremony: Children engage in post-activity stretch exercises

and join in an award ceremony, declaring all who participated

champions.

Blue Cross of California

Blue Cross of California is a subsidiary of WellPoint, Inc. (NYSE: WLP), whose mission is to improve the lives of the people it serves and the health of its communities. It is the largest publicly traded commercial health benefits company in terms of membership in the United States, and an independent licensee of the Blue Cross Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan counties and as Blue Cross or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about Blue Cross of California is available at http://www.bluecrossca.com

Governor's Council on Physical Fitness and Sports

A non-profit, non-partisan organization dedicated to promoting physical activity for all Californians with an emphasis on children and youth. Governor Schwarzenegger is the Honorary Chairman and Council members include Chairman Jake Steinfeld, Vice Chairman Peter Vidmar, and California sports legends such as Jerry Rice, Tony Hawk, Julie Foudy, Lisa Leslie and Misty May-Treanor. For more information visit http://www.CalGovCouncil.org.

Governor's Council Key Initiatives include the Governor's Challenge, the Governor's Council Spotlight Awards Presented by the Blue Cross of California Foundation, the Governor's Council Activity Guide presented by Longs Drugs, the Live Like a Champion Tour powered by Blue Cross of California and Exercise as Medicine.


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SOURCE Blue Cross of California
Copyright©2007 PR Newswire.
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