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Blue Cross of California Launches Maternity Depression Program
Date:1/28/2008

physician Continuing Medical Education course material, educational hand outs for their patients, and sample screening tools. "The tool kits were an enhancement to our Maternity Depression program developed after conducting several focus groups with pediatricians, OB/GYNs, primary care physicians and women who have infant children. The sessions clearly demonstrated the deep level of trust patients have with their pediatrician, OB/GYN and primary care physician," said Brian A. Sassi, president and general manager Blue Cross of California. "The most important thing to remember is that there is help for these new mothers."

"Through the Maternity Depression Program, Blue Cross provides new mothers, their family members and physicians with information and tools to identify mothers at risk for Postpartum Depression. The physician can then evaluate the mother to better understand her concerns and behavioral changes or if there are signs of significant depression," said Cheryl Noncarrow, president of Behavioral Health for Blue Cross of California. "Screening to identify issues and referring into treatment is a start in helping to restore normalcy for new moms."

Blue Cross members wishing to obtain more information can call (866) 785- 2789 and tell a representative that they may be experiencing postpartum emotional changes.

Blue Cross of California

Blue Cross of California is a subsidiary of WellPoint, Inc. (NYSE: WLP), whose mission is to improve the lives of the people it serves and the health of its communities. It is the largest publicly traded commercial health benefits company in terms of membership in the United States, and an independent licensee of the Blue Cross Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New Yo
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SOURCE Blue Cross of California
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