Navigation Links
Blue Cross of California Launches Maternity Depression Program

Awareness campaign targets new mothers in need of support

THOUSAND OAKS, Calif., Jan. 28 /PRNewswire/ -- Motherhood is often characterized as a magical experience for women with only a fading reference to the "baby blues." However, according to the National Mental Health Association, in the first three months after childbirth, 14.5 percent of women may become withdrawn, unresponsive, or exhibit negative behavior toward their infant. Mothers experiencing these conflicting feelings may be suffering from Postpartum Depression (PPD) which once diagnosed can be treated. Blue Cross of California (Blue Cross) has launched a Maternity Depression Program that provides new moms depression screenings, education, and support to help them obtain behavioral health treatment during and post-pregnancy.

The Maternity Depression Program is designed to provide information and screening tools to all Blue Cross members who are new mothers while simultaneously identifying members who are at high risk for depression. Since May 2007, Blue Cross has mailed more than 13,000 educational packets to new mothers.

Members who screen positive are encouraged to either share the results with their physician or contact a Behavioral Health Clinician for additional screening, referrals or coordination with providers. If a member needs extra support she can call to enroll in the program and the clinician will provide follow-up calls as necessary. Members can receive depression education, assistance in understanding their treatment options and support to obtain appropriate care. Behavioral Health staff can help to coordinate care with the member's medical team. Routine follow-up is also provided until such time that the member is fully engaged in treatment.

Additionally, because PPD is usually under detected and under treated, Blue Cross has delivered more than 10,000 provider tool kits to California OB/GYN practitioners and pediatricians. These "tool kits" include physician Continuing Medical Education course material, educational hand outs for their patients, and sample screening tools. "The tool kits were an enhancement to our Maternity Depression program developed after conducting several focus groups with pediatricians, OB/GYNs, primary care physicians and women who have infant children. The sessions clearly demonstrated the deep level of trust patients have with their pediatrician, OB/GYN and primary care physician," said Brian A. Sassi, president and general manager Blue Cross of California. "The most important thing to remember is that there is help for these new mothers."

"Through the Maternity Depression Program, Blue Cross provides new mothers, their family members and physicians with information and tools to identify mothers at risk for Postpartum Depression. The physician can then evaluate the mother to better understand her concerns and behavioral changes or if there are signs of significant depression," said Cheryl Noncarrow, president of Behavioral Health for Blue Cross of California. "Screening to identify issues and referring into treatment is a start in helping to restore normalcy for new moms."

Blue Cross members wishing to obtain more information can call (866) 785- 2789 and tell a representative that they may be experiencing postpartum emotional changes.

Blue Cross of California

Blue Cross of California is a subsidiary of WellPoint, Inc. (NYSE: WLP), whose mission is to improve the lives of the people it serves and the health of its communities. It is the largest publicly traded commercial health benefits company in terms of membership in the United States, and an independent licensee of the Blue Cross Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan counties and as Blue Cross or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about Blue Cross of California is available at

SOURCE Blue Cross of California
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Breast cancer prevention practices vary across Canada
2. S.C. BlueCross Creates Corporate Planning Unit, Promotes Davis to Vice President
3. S.C. BlueCross to Integrate Care Management with Personal Health Record in Real Time
4. BlueCare(R) Family Plan, a HUSKY Health Plan from Anthem Blue Cross and Blue Shield in Connecticut, Raises Awareness, Funds and Diapers for New Haven Diaper Bank
5. Blue Cross Blue Shield of Michigan Corrects News Story about Drug Coverage Announcement
6. Independence Blue Cross Makes Music for Members Ears
7. Hundreds of RNs from Across U.S. and World to Join California Nurses Association/NNOC National Convention
8. Sean P. McLaughlin Joins Red Cross as Chief of Operations Support
9. Harvard Researchers Select S.C. BlueCross for National Honor
10. Highmark Blue Cross Blue Shield Introduces New Health Plan Comparison Tool for Consumers
11. Blue Cross and Blue Shield Initiatives Recognized for Increasing Patient Safety and Efficiency
Post Your Comments:
(Date:11/27/2015)... ... ... There is only one major question facing all law firms in the ... has not been an easy question to answer. Especially when the senior partners and ... don’t share the same discipline around working long hours. , In addition to ...
(Date:11/27/2015)... ... November 27, 2015 , ... The ... in America. As people age, more care is needed, especially with Alzheimer’s, dementia ... medical professionals are being overworked. The forgotten part of this equation: 80 percent ...
(Date:11/27/2015)... , ... November 27, 2015 , ... Lizzie’s Lice Pickers ... company is offering customers 10% off of their purchase of lice treatment product. In ... full price. According to a company spokesperson. “Finding lice is a sure way to ...
(Date:11/27/2015)... , ... November 27, 2015 , ... ... of progress through sharing, the 2016 Building Better Radiology Marketing Programs ... will begin on Sunday, March 6, 2016, at Caesars Palace in Las Vegas ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... ... Health-E-minds, an innovative online platform for mental health and wellness consultation, has collaborated ... This partnership will bridge the knowledge gap experienced by parents and bring advice ...
Breaking Medicine News(10 mins):
(Date:11/27/2015)... , November 27, 2015 ... set to go online. The potential to save costs, ... vast and far from fully exploited as yet. Here, ... health records, either via mobile tablet or directly at ... --> ) -->      ...
(Date:11/27/2015)... 2015 ... "2016 Global Tumor Marker Testing Market: ... Sales Segment Forecasts, Innovative Technologies, Instrumentation Review, ... their offering. --> ) ... "2016 Global Tumor Marker Testing Market: Supplier ...
(Date:11/26/2015)... the Netherlands , November 26, 2015 ... A new combination approach blends immunotherapy with ... A new combination approach blends immunotherapy with Bremachlorin-photodynamic ... A new combination approach blends immunotherapy with Bremachlorin-photodynamic ... the Netherlands has found that immunotherapy can ...
Breaking Medicine Technology: