Navigation Links
Blue Cross of California Launches Maternity Depression Program
Date:1/28/2008

Awareness campaign targets new mothers in need of support

THOUSAND OAKS, Calif., Jan. 28 /PRNewswire/ -- Motherhood is often characterized as a magical experience for women with only a fading reference to the "baby blues." However, according to the National Mental Health Association, in the first three months after childbirth, 14.5 percent of women may become withdrawn, unresponsive, or exhibit negative behavior toward their infant. Mothers experiencing these conflicting feelings may be suffering from Postpartum Depression (PPD) which once diagnosed can be treated. Blue Cross of California (Blue Cross) has launched a Maternity Depression Program that provides new moms depression screenings, education, and support to help them obtain behavioral health treatment during and post-pregnancy.

The Maternity Depression Program is designed to provide information and screening tools to all Blue Cross members who are new mothers while simultaneously identifying members who are at high risk for depression. Since May 2007, Blue Cross has mailed more than 13,000 educational packets to new mothers.

Members who screen positive are encouraged to either share the results with their physician or contact a Behavioral Health Clinician for additional screening, referrals or coordination with providers. If a member needs extra support she can call to enroll in the program and the clinician will provide follow-up calls as necessary. Members can receive depression education, assistance in understanding their treatment options and support to obtain appropriate care. Behavioral Health staff can help to coordinate care with the member's medical team. Routine follow-up is also provided until such time that the member is fully engaged in treatment.

Additionally, because PPD is usually under detected and under treated, Blue Cross has delivered more than 10,000 provider tool kits to California OB/GYN practitioners and pediatricians. These "tool kits" include physician Continuing Medical Education course material, educational hand outs for their patients, and sample screening tools. "The tool kits were an enhancement to our Maternity Depression program developed after conducting several focus groups with pediatricians, OB/GYNs, primary care physicians and women who have infant children. The sessions clearly demonstrated the deep level of trust patients have with their pediatrician, OB/GYN and primary care physician," said Brian A. Sassi, president and general manager Blue Cross of California. "The most important thing to remember is that there is help for these new mothers."

"Through the Maternity Depression Program, Blue Cross provides new mothers, their family members and physicians with information and tools to identify mothers at risk for Postpartum Depression. The physician can then evaluate the mother to better understand her concerns and behavioral changes or if there are signs of significant depression," said Cheryl Noncarrow, president of Behavioral Health for Blue Cross of California. "Screening to identify issues and referring into treatment is a start in helping to restore normalcy for new moms."

Blue Cross members wishing to obtain more information can call (866) 785- 2789 and tell a representative that they may be experiencing postpartum emotional changes.

Blue Cross of California

Blue Cross of California is a subsidiary of WellPoint, Inc. (NYSE: WLP), whose mission is to improve the lives of the people it serves and the health of its communities. It is the largest publicly traded commercial health benefits company in terms of membership in the United States, and an independent licensee of the Blue Cross Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan counties and as Blue Cross or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about Blue Cross of California is available at http://www.bluecrossca.com


'/>"/>
SOURCE Blue Cross of California
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Breast cancer prevention practices vary across Canada
2. S.C. BlueCross Creates Corporate Planning Unit, Promotes Davis to Vice President
3. S.C. BlueCross to Integrate Care Management with Personal Health Record in Real Time
4. BlueCare(R) Family Plan, a HUSKY Health Plan from Anthem Blue Cross and Blue Shield in Connecticut, Raises Awareness, Funds and Diapers for New Haven Diaper Bank
5. Blue Cross Blue Shield of Michigan Corrects News Story about Drug Coverage Announcement
6. Independence Blue Cross Makes Music for Members Ears
7. Hundreds of RNs from Across U.S. and World to Join California Nurses Association/NNOC National Convention
8. Sean P. McLaughlin Joins Red Cross as Chief of Operations Support
9. Harvard Researchers Select S.C. BlueCross for National Honor
10. Highmark Blue Cross Blue Shield Introduces New Health Plan Comparison Tool for Consumers
11. Blue Cross and Blue Shield Initiatives Recognized for Increasing Patient Safety and Efficiency
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2016)... ... May 27, 2016 , ... This campaign aims to provide ... we as a society can control and change. , As nearly 795,000 Americans suffering ... seconds within the United States. Plus, with an estimated 129,000 of these people dying ...
(Date:5/27/2016)... York, NY (PRWEB) , ... May 27, 2016 ... ... care world, this installment is bolstered by inspiring human interest stories, courtesy of ... the developing trends and tech within the industry, from leading advocates and associations—namely ...
(Date:5/26/2016)... ... ... Despite last week’s media reports hinting at a June rate hike after the Federal ... an interest rate increase, according to Rajeev Dhawan of the Economic Forecasting Center at ... Committee (FOMC) dot charts are of interest to the press for their noise potential,” ...
(Date:5/26/2016)... ... May 26, 2016 , ... Intalere, the ... and suppliers for its inaugural Member Conference at the Paris Hotel in Las ... the operational health of America’s healthcare providers. , The conference was highlighted by ...
(Date:5/26/2016)... ... May 26, 2016 , ... The Woodlands at John Knox Village , ... of care for living and healing, celebrated its grand opening, today. The Woodlands at ... Home provided by Empowered Staff. , “This is an incredibly fulfilling time for John ...
Breaking Medicine News(10 mins):
(Date:5/27/2016)... 2016 Kitov Pharmaceuticals ... on late-stage drug development, today announced the completion ... pivotal batches required for registration of KIT-302 with ... follows Kitov,s announcement in December 2015, ... its primary efficacy endpoint. "We are ...
(Date:5/26/2016)... , May 26, 2016 ... Associated With Both Cost Savings and Overall ... plc (LSE: BTG), an international specialist healthcare company, ... at the 21st Annual Meeting of ISPOR (International ... treatment of hepatocellular carcinoma (HCC) using yttrium-90 glass ...
(Date:5/25/2016)... GERMANTOWN, Maryland , May 25, 2016 /PRNewswire/ ... dringenden Bedarf zur Steuerung ... N.V. (NASDAQ: QGEN ; Frankfurt Prime ... Entwicklungsvereinbarung mit Therawis Diagnostics GmbH zur Entwicklung und ... sein. Ein erstes Projekt wird die Entwicklung und ...
Breaking Medicine Technology: