Navigation Links
Blue Cross of California Launches Maternity Depression Program
Date:1/28/2008

Awareness campaign targets new mothers in need of support

THOUSAND OAKS, Calif., Jan. 28 /PRNewswire/ -- Motherhood is often characterized as a magical experience for women with only a fading reference to the "baby blues." However, according to the National Mental Health Association, in the first three months after childbirth, 14.5 percent of women may become withdrawn, unresponsive, or exhibit negative behavior toward their infant. Mothers experiencing these conflicting feelings may be suffering from Postpartum Depression (PPD) which once diagnosed can be treated. Blue Cross of California (Blue Cross) has launched a Maternity Depression Program that provides new moms depression screenings, education, and support to help them obtain behavioral health treatment during and post-pregnancy.

The Maternity Depression Program is designed to provide information and screening tools to all Blue Cross members who are new mothers while simultaneously identifying members who are at high risk for depression. Since May 2007, Blue Cross has mailed more than 13,000 educational packets to new mothers.

Members who screen positive are encouraged to either share the results with their physician or contact a Behavioral Health Clinician for additional screening, referrals or coordination with providers. If a member needs extra support she can call to enroll in the program and the clinician will provide follow-up calls as necessary. Members can receive depression education, assistance in understanding their treatment options and support to obtain appropriate care. Behavioral Health staff can help to coordinate care with the member's medical team. Routine follow-up is also provided until such time that the member is fully engaged in treatment.

Additionally, because PPD is usually under detected and under treated, Blue Cross has delivered more than 10,000 provider tool kits to California OB/GYN practitioners and pediatricians. These "tool kits" include physician Continuing Medical Education course material, educational hand outs for their patients, and sample screening tools. "The tool kits were an enhancement to our Maternity Depression program developed after conducting several focus groups with pediatricians, OB/GYNs, primary care physicians and women who have infant children. The sessions clearly demonstrated the deep level of trust patients have with their pediatrician, OB/GYN and primary care physician," said Brian A. Sassi, president and general manager Blue Cross of California. "The most important thing to remember is that there is help for these new mothers."

"Through the Maternity Depression Program, Blue Cross provides new mothers, their family members and physicians with information and tools to identify mothers at risk for Postpartum Depression. The physician can then evaluate the mother to better understand her concerns and behavioral changes or if there are signs of significant depression," said Cheryl Noncarrow, president of Behavioral Health for Blue Cross of California. "Screening to identify issues and referring into treatment is a start in helping to restore normalcy for new moms."

Blue Cross members wishing to obtain more information can call (866) 785- 2789 and tell a representative that they may be experiencing postpartum emotional changes.

Blue Cross of California

Blue Cross of California is a subsidiary of WellPoint, Inc. (NYSE: WLP), whose mission is to improve the lives of the people it serves and the health of its communities. It is the largest publicly traded commercial health benefits company in terms of membership in the United States, and an independent licensee of the Blue Cross Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan counties and as Blue Cross or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about Blue Cross of California is available at http://www.bluecrossca.com


'/>"/>
SOURCE Blue Cross of California
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Breast cancer prevention practices vary across Canada
2. S.C. BlueCross Creates Corporate Planning Unit, Promotes Davis to Vice President
3. S.C. BlueCross to Integrate Care Management with Personal Health Record in Real Time
4. BlueCare(R) Family Plan, a HUSKY Health Plan from Anthem Blue Cross and Blue Shield in Connecticut, Raises Awareness, Funds and Diapers for New Haven Diaper Bank
5. Blue Cross Blue Shield of Michigan Corrects News Story about Drug Coverage Announcement
6. Independence Blue Cross Makes Music for Members Ears
7. Hundreds of RNs from Across U.S. and World to Join California Nurses Association/NNOC National Convention
8. Sean P. McLaughlin Joins Red Cross as Chief of Operations Support
9. Harvard Researchers Select S.C. BlueCross for National Honor
10. Highmark Blue Cross Blue Shield Introduces New Health Plan Comparison Tool for Consumers
11. Blue Cross and Blue Shield Initiatives Recognized for Increasing Patient Safety and Efficiency
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/2/2016)... ... ... Lori G. Cohen and Sara K. Thompson , shareholders in global law ... 21st Drug & Medical Device Litigation Conference , taking place in New York Dec. ... chairs the firm’s Pharmaceutical, Medical Device & Health Care Litigation Practice and the Trial ...
(Date:12/2/2016)... ... , ... Advanced Inc., a leading provider of travel therapy and travel nursing ... as Advanced Inc.’s Chief Financial Officer, effective December 1, 2016. Jason previously served as ... operational leadership experience to Advanced Inc. He began his career in finance at Ernst ...
(Date:12/2/2016)... ... ... With the number of pain management programs available for people suffering with constant ... works for them. When an inventor from Suisun City, Calif., was unsuccessful in finding ... it with others. , He developed a prototype for PRO GO MASSAGE to relieve ...
(Date:12/2/2016)... ... December 02, 2016 , ... CloudLIMS.com, a ... SaaS LIMS, CloudLIMS Lite. CloudLIMS Lite helps biobanks, clinical, research and testing laboratories ... and disposal. The new version is a faster and a more efficient product, ...
(Date:12/2/2016)... ... 02, 2016 , ... Yisrayl Hawkins, at The House of Yahweh in Abilene, ... into Bible Prophecy. Yisrayl says this generation, known as the Last Generation, started in ... the details line up exactly with Bible Prophecy – a protected way for those ...
Breaking Medicine News(10 mins):
(Date:12/2/2016)... , December 2, 2016 On ... Committee honored excellence in research, development and innovation in ... gala dinner was held in the presence of Sergey ... Russian Federation , Natalia Sanina, First ... Mikhail Murashko , Head of Roszdravnadzor, National Service of ...
(Date:12/2/2016)... CVS Health Corporation (NYSE: CVS ... City on Thursday, December 15, 2016, beginning at 8:00 a.m. (ET). Senior ... an in-depth review of the company,s strategies to drive ... also discuss 2017 earnings guidance during the event. ... will be broadcast simultaneously on the Investor Relations portion ...
(Date:12/2/2016)... -- On Thursday, the NASDAQ Composite and the ... Dow Jones Industrial Average managed to stay in green. Losses ... prompted Stock-callers this morning to look at the performances of ... ), Smith & Nephew PLC (NYSE: SNN ), ... Therapeutics Inc. (NASDAQ: KOOL ). You can access ...
Breaking Medicine Technology: