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Blue Cross of California Honored with Two BlueWorks(R) Awards
Date:2/27/2008

Take Charge of Your Health - A Self-Care Initiative and the Member Health

Index Receive High Honors

THOUSAND OAKS, Calif., Feb. 27 /PRNewswire/ -- Blue Cross of California's Self-Care Initiative and Member Health Index have been honored as 2007 BlueWorks(R) winners. A program of the Blue Cross and Blue Shield Association, BlueWorks recognizes the innovative ways Blue Cross and Blue Shield companies are working to increase the efficiency and consistency of care delivery nationwide. The Harvard Medical School Department of Health Care Policy evaluates submissions from participating Blue Cross and Blue Shield companies and makes recommendations for BlueWorks award winners.

Blue Cross of California's Take Charge of Your Health - Self-Care Initiative, is an enhancement of Blue Cross of California's original pilot effort aimed at reducing non-emergent emergency room (ER) visits. With the focus still on redirecting non-emergency care to a primary care setting, the Self-Care Initiative also includes a strong emphasis on changing behavior and self-care management through the use of education and one-on-one assistance. After its first year of deployment, Self-Care Initiative members observed a more than 50 percent decrease in ER usage among members enrolled in the program. The return on investment is significant in terms of decreased ER utilization, improved hospital relations and improvement in access to primary care.

"The more we can engage our members in their own health care, the healthier they will be and the more they can save in health care spending," said Leslie Margolin, President and CEO, Blue Cross of California. "The Self- Care Initiative has had such a positive impact on our members, and we are honored to be recognized by the Harvard Medical School for our efforts in reducing the number of non-emergency visits to emergency rooms."

According to Harvard Medical School Researchers, this newly-expanded progra
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SOURCE Blue Cross of California
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