Navigation Links
Blue Cross of California Honored with Two BlueWorks(R) Awards

Take Charge of Your Health - A Self-Care Initiative and the Member Health

Index Receive High Honors

THOUSAND OAKS, Calif., Feb. 27 /PRNewswire/ -- Blue Cross of California's Self-Care Initiative and Member Health Index have been honored as 2007 BlueWorks(R) winners. A program of the Blue Cross and Blue Shield Association, BlueWorks recognizes the innovative ways Blue Cross and Blue Shield companies are working to increase the efficiency and consistency of care delivery nationwide. The Harvard Medical School Department of Health Care Policy evaluates submissions from participating Blue Cross and Blue Shield companies and makes recommendations for BlueWorks award winners.

Blue Cross of California's Take Charge of Your Health - Self-Care Initiative, is an enhancement of Blue Cross of California's original pilot effort aimed at reducing non-emergent emergency room (ER) visits. With the focus still on redirecting non-emergency care to a primary care setting, the Self-Care Initiative also includes a strong emphasis on changing behavior and self-care management through the use of education and one-on-one assistance. After its first year of deployment, Self-Care Initiative members observed a more than 50 percent decrease in ER usage among members enrolled in the program. The return on investment is significant in terms of decreased ER utilization, improved hospital relations and improvement in access to primary care.

"The more we can engage our members in their own health care, the healthier they will be and the more they can save in health care spending," said Leslie Margolin, President and CEO, Blue Cross of California. "The Self- Care Initiative has had such a positive impact on our members, and we are honored to be recognized by the Harvard Medical School for our efforts in reducing the number of non-emergency visits to emergency rooms."

According to Harvard Medical School Researchers, this newly-expanded program features more highly-targeted interventions for the patient without losing sight of structural, cultural or behavioral barriers to a relationship with the patient's primary care physician. Better coordinated care, cost savings and reduced pressures on local emergency rooms are but a few of the benefits of this program, now expanded in both breadth and depth."

The Member Health Index is a tracking system that incorporates nearly all of Blue Cross of California's 8.3 million members. The MHI combines more than 40 selected health care measures including screening and prevention, care management, clinical outcomes, and patient safety. Using a proprietary calculation developed by a multi-disciplinary team including quality improvement experts, healthcare economists and clinicians, the MHI tracks the health plans' progress toward improving members' health through education, care management and wellness programs.

"Combined with our State Health Index, we are able to track our progress in improving the lives of the people we serve," said Margolin. "But we are going beyond simply tracking our progress. We are holding ourselves accountable to decreasing the gap between current and target performance by 5 percent each year."

Based on the results, Blue Cross of California can help define opportunities to improve the health care experience of its members. Blue Cross of California will also work with community and state leaders to design programs that will help address health issues and, in turn, improve the health of millions, to track the company's progress in improving the lives of the people it serves and health in its communities.

"Improving the health performance of members by 5 percent year after year is a remarkable aspiration," said Scott P. Serota, BCBSA President and CEO. "Blue Cross of California is to be congratulated for designing and implementing a program that has in a short time proven its success and helped members improve their health care status."

The Harvard Medical School Department of Health Care Policy evaluates submissions from participating Blue Cross and Blue Shield companies on innovation, efficacy, robust design and the potential for program replication, and makes recommendations for BlueWorks award winners. Since 2004, Harvard Medical School's Department of Health Care Policy has recommended 44 Blue Cross and Blue Shield company programs as BlueWorks winners. Blue Cross of California has previously won nine BlueWorks awards: Care Counselor Program (2004), GenericSelect (2004), Moving Consumers out of the ER to Reduce Costs and Increase Efficiency (2006), Identification of Questionable Narcotic Drug Patterns (2005), Congestive Heart Failure Health Improvement Program (2005), Community Health: A Health Plan's Contribution (2006), Fraud and Abuse Training (2005), Sober Life Alternatives (2006), and Creative Solutions to Asthma Management.

About Blue Cross of California:

Blue Cross of California is a subsidiary of WellPoint, Inc., whose mission is to improve the lives of the people it serves and the health of its communities. It is the largest publicly traded commercial health benefits company in terms of membership in the United States, and an independent licensee of the Blue Cross Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan counties and as Blue Cross or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about Blue Cross of California is available at

SOURCE Blue Cross of California
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. TexSAn Heart Hospital Signs Agreement with Blue Cross and Blue Shield of Texas
2. Blue Cross of California Responds to Recent Media Coverage of Rescission
3. FTCR: Gov. Schwarzenegger Must Follow Through on Call to Ban Blue Cross From Using Doctors as Double-Agents to Dump Sick Patients
4. eCommLink Employees Give Back to Community, Local American Red Cross
5. Blue Cross of California Statement
6. Anthem Blue Cross and Blue Shield Expands Network of Hospitals to Serve Hoosier Healthwise Members
7. Tornado-Scarred States Receive American Red Cross Health Services
8. Blue Cross and Blue Shield of Illinois Launches Integrated Medical-Dental Health Program
9. American Red Cross Responds to Tornadoes in the Southeast
10. Death Rates From Cardiovascular Causes Vary Widely Across Europe
11. Massive American Red Cross Tornado Relief Effort Spans Five States
Post Your Comments:
(Date:11/30/2015)... ... November 30, 2015 , ... Insightra Medical, Inc. and Novus ... technology for soft tissue repair in the US via Insightra’s national direct sales ... mesh intended to support and reinforce soft tissue for 6-9 months before absorbing ...
(Date:11/30/2015)... ... 30, 2015 , ... SIMmersion’s ability to present dynamic scenarios ... of the future. To reach an audience of key visionaries and reformers in ... Chicago, organized by the American Medical Association. , AMA President Steven Stack, ...
(Date:11/30/2015)... ... November 30, 2015 , ... ... enterprise Time and Attendance/Workforce Management cloud-based solutions, announced today that it has ... competencies in the Application Development, demonstrating a “best-in-class” ability and commitment to ...
(Date:11/30/2015)... November 30, 2015 (PRWEB) , ... ... ... and Winscribe are pleased to announce their strategic partnership at the Radiological ... consultants, SpeechCheck, Inc., and Winscribe, global providers of cutting-edge dictation and speech-enabled ...
(Date:11/30/2015)... ... 30, 2015 , ... World Patent Marketing , a ... household invention that provides an economical and easy way of gaining customized curtains. ... at 2.6%," says Scott Cooper, CEO and Creative Director of World Patent Marketing. ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... , November 26, 2015 /PRNewswire/ ... --> adds "Global ... and "Investigation Report on China Repaglinide ... 2021 forecasts data and information to ... . --> ...
(Date:11/26/2015)... , Nov. 26, 2015 Research and ... of the "2016 Future Horizons and Growth ... Market: Supplier Shares, Country Segment Forecasts, Competitive Intelligence, ... --> --> ... of the Italian therapeutic drug monitoring market, including ...
(Date:11/26/2015)... November 26, 2015 ... addition of the  "2016 Future Horizons ... Cell Surface Marker Testing Market: Supplier ... to their offering.  --> ... of the  "2016 Future Horizons and ...
Breaking Medicine Technology: