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Blue Cross and Blue Shield's Blue Distinction(R) Designation Improves Healthcare by Focusing on Quality
Date:3/11/2008

Blue Cross and Blue Shield companies designate Blue Distinction Centers for Complex and Rare Cancers(SM)

CHICAGO, March 11 /PRNewswire-USNewswire/ -- As part of ongoing efforts to raise the overall quality of healthcare in America, Blue Cross and Blue Shield Association (BCBSA) is expanding the Blue Distinction(R) designation.

Today, Blue Cross and Blue Shield members have national access to more than 80 Blue Distinction Centers for Complex and Rare Cancers across 33 states. With this expansion, more than 780 Blue Distinction Cancers(SM) are available to members nationwide, providing quality care in the areas of cardiac care, bariatric surgery, transplants as well as complex and rare cancers.

"In our recently released 'The Pathway to Covering America' report, we identify Blue Distinction as being a prime example of how we are collaborating with leading providers to recognize outstanding achievements in healthcare for our more than 100 million members," said Scott P. Serota, BCBSA president and CEO. "In the current healthcare system, 30 cents of every dollar is spent on care that is ineffective, inappropriate or redundant. A key goal of Blue Distinction is to promote better healthcare by expanding the number of providers delivering safe and effective care based on objective, evidence-based criteria."

Blue Distinction Centers for Complex and Rare Cancers

The expansion of the Blue Distinction designation to include the treatment of complex and rare cancers will help a very specific patient population in need of skilled and dedicated facilities that treat these complicated cancers.

Complex and rare cancers comprise approximately 15 percent of new cancer cases each year, making it difficult for consumers to locate or research an oncologist or surgical team that is experienced in treating these specific malignancies.

Designation of Blue Distinction Centers for Complex and Rare Cancers focuses on multidi
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SOURCE Blue Cross Blue Shield Association
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