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Blue Cross and Blue Shield of Texas Sponsors Bridges to Excellence Program, Focusing on Quality Management of Diabetes
Date:3/23/2009

Bold, new BCBSTX program to make health and wellness top priorities by rewarding physicians for performance.

RICHARDSON, Texas, March 23 /PRNewswire/ -- Blue Cross and Blue Shield of Texas (BCBSTX) has announced that it is now licensed as a sponsor of a new program, Bridges to Excellence (BTE). The BTE program's aim is to promote quality management of patients with chronic diseases. Because of the growing prevalence of diabetes in Texas and the attention diabetes management receives from BCBSTX customers, Blue Cross has selected diabetes for its initial activity. The new program is part of the company's commitment to improving the health and wellness of BCBSTX members and the company's focus on the metabolic syndrome (see more below). Currently, the program includes over 50 physicians across 20 rural and metro areas, including Austin, Corpus Christi, Dallas, Houston, San Antonio and Tyler.

"Blue Cross and Blue Shield of Texas is pleased to have entered into an agreement to participate in this innovative program which identifies and rewards physicians who deliver consistent, effective care," says Eduardo Sanchez, vice president and chief medical officer, Blue Cross and Blue Shield of Texas. "We view BTE as an effective, tested diabetes clinical care program that will improve the health and well-being of BCBSTX members with diabetes."

Bridges to Excellence(R) is a not-for-profit company, founded in 2002, whose mission is to create significant progress in quality of care by recognizing and financially rewarding physicians who demonstrate that they provide quality care that meets established guidelines.

"Improving the management of patients with Diabetes and other chronic illnesses has been a priority for BCBSTX for years," says Francois deBrantes, Chief Executive Officer, Bridges to Excellence, "and, it's an honor for us to partner with Dr. Sanchez and his team to further stimulate the im
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SOURCE Blue Cross and Blue Shield of Texas
Copyright©2009 PR Newswire.
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