Blue Cross and Blue Shield of Oklahoma Launches an Integrated Medical-Dental Heal... ( TULSA Okla. April 9 -- Blue Cros...)

Blue Cross and Blue Shield of Oklahoma Launches an Integrated Medical-Dental Health Program

Date:4/9/2008

TULSA, Okla., April 9 /PRNewswire-USNewswire/ -- Blue Cross and Blue Shield of Oklahoma is announcing the launch of BlueCare Dental Connection(SM), a new integrated medical-dental program. The program is unique in the industry because it compares an individual's medical and dental data to create a customized plan aimed to improve their health. This new approach is designed to specifically help users optimize their overall health by making better decisions about their oral health through the pursuit of evidence-based research and information.

Research continues to show a potential link between oral care and overall health. Through BlueCare Dental Connection, Blue Cross and Blue Shield can utilize medical and dental claim information to identify members at risk with health conditions complicated by dental disease, such as diabetes, cardiovascular disease and pregnancy. By analyzing this claim data, the Oklahoma insurer hopes to proactively reach out to these members and influence their behavior before any adverse conditions escalate further. In addition, Blue Cross and Blue Shield is reaching out to select members determined to be at risk for dental caries or periodontal (gum) disease in an effort to minimize or prevent these dental conditions early. The goal of the BlueCare Dental Connection program, which is available at no cost to members who carry Blue Cross and Blue Shield of Oklahoma medical and dental insurance, is to help members identify potential opportunities for dental health intervention and prevention and realize the benefits to their overall health.

Targeted intervention to these at-risk members will be accomplished through a coordinated effort of mailings and staff outreach in addition to expanded Web tools and information on the Blue Cross and Blue Shield of Oklahoma Web site at http://www.bcbsok.com.

"We feel this program is both critical in maintaining our members' o
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