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Blue Cross and Blue Shield of Illinois Announces Wellness Tools and Resources
Date:3/20/2008

mpaigns "in a box" spanning a range of topics, from walking programs to weight management contests. Campaigns include planning tips and pre-written employee communications materials, such as e-mails, posters, and fliers. BCBSIL also incorporates educational components, such as pre-written articles and an online health encyclopedia, drug index, and interactive symptom checker.

Participating members have access to nurses by phone, 24 hours a day, seven days a week, as well as e-mail access to dietitians, life coaches, and trainers. In addition, BCBSIL offers discounts on memberships to a variety of other health clubs and weight management programs. Further, BCBSIL members can receive discounts on a variety of alternative and complementary health care products and services, ranging from vitamins and herbal supplements to acupuncture, meditation, yoga, and mind and body therapies.

"As we do with our core benefits programs, Blue Cross will work with employer groups to design and customize wellness tools and resources to meet their needs," Boulis said.

Motivating employees to participate key

BCBSIL also incorporates incentives, which motivate members to participate and reward them for completing various activities. For example, participants may be rewarded for completing HRAs, developing a fitness or nutrition plan, or participating in physical activities, such as walking, swimming, or dancing. Rewards may range from deductible credits to gift cards redeemable for a range of products and services.

"Blue Cross is interested in helping members address their health and wellness in a positive, dignified, and confidential manner," Boulis said.

Employers can assess effectiveness

Measurement and evaluation capabilities help employers assess efficacy. For example, employers can access unidentified aggregate HRA data, which provide information about their employee population's overall health, highlighting top areas of
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SOURCE Blue Cross and Blue Shield of Illinois
Copyright©2008 PR Newswire.
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