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Blue Cross and Blue Shield of Illinois Announces Campaign to Address Childhood Obesity
Date:3/20/2008

l systems, public health departments, and a host of other community-based organizations. Examples of the kinds of programs Blue Cross supports include:

-- Bridge the Gap to Health Race (Quincy): Sponsorship of 5k and 10k runs raises money for the Catholic Charities' MedAssist Program, which provides prescription drugs at no cost to those in need. The sponsorship includes programs designed to help participants prepare and train for the race.

-- CareVan mobile health services (statewide): Three BCBSIL CareVans travel the state, providing basic health services, such as immunizations, blood pressure screenings, and dental sealants, to thousands of children and adults in underserved areas.

-- Organ Wise Guys (approximately 20 schools in state): A program in partnership with the University of Illinois at Chicago's Chicago Partnership for Health Promotion, Organ Wise Guys educates elementary school children about their bodies and the impact of good nutrition and healthy behaviors.

-- Mayor's Cup Soccer Tournament and Mayor Daley's Holiday Sports Festival (Chicago): These events encourage and provide resources for children to be active.

In addition, BCBSIL recently joined the Consortium to Lower Obesity in Chicago Children's (CLOCC) Corporate Advisory Committee. CLOCC brings together hundreds of organizations and individuals in Chicago to protect "Chicago children from the effects of the obesity epidemic."

"As a business leader in Illinois with relationships spanning all facets of the state's healthcare system, Blue Cross' involvement has the potential to significantly advance awareness and actions that address childhood obesity," Adam Becker, CLOCC executive director, said.

BCBSIL to help advance system to track Illinois children's health

Establishing a baseline and monitoring progress is integral to assessing the efficacy of statewide efforts to reduce childhood obesity. In fact, the state of Illinois require
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SOURCE Blue Cross and Blue Shield of Illinois
Copyright©2008 PR Newswire.
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