Blue Cross and Blue Shield of Florida's Power of the Human Voice Campaign Wins Prestigious DMA International ECHO ...(ass all types of media in the entire dir...),Health

Date:10/28/2009

ass all types of media in the entire direct marketing spectrum. Today, ECHO is the longest established international award that honors excellence in direct marketing. Winning campaigns stand as models for what direct marketers always strive for-- to be responsive to clients and engaged with customers.

Celebrating 65 years as Florida's leader in the health industry, Blue Cross and Blue Shield of Florida is mission-driven to improve affordable access to health care. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com or to listen to Floridians speak out on health care issues visit www.thepowerofthehumanvoice.com.

SOURCE Blue Cross and Blue Shield of Florida

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SOURCE Blue Cross and Blue Shield of Florida Copyright©2009 PR Newswire. All rights reserved

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