Blue Cross and Blue Shield of Florida in DiversityInc's Top 50 Companies for Diversity for Seventh Consec...( JACKSONVILLE Fla. March 19 /- For the...),Health

JACKSONVILLE, Fla. March 19 /PRNewswire/ -- For the seventh consecutive year, Blue Cross and Blue Shield of Florida, Inc. (BCBSF) is among DiversityInc's Top 50 Companies for Diversity. BCBSF is ranked 32nd on the 2009 DiversityInc Top 50 list.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000427/BLUELOGOA)

Many factors led to BCBSF's successes in its increasing workforce diversity including:

• The development of employee resource groups, ranging from military veterans, Generation Y, and a variety of ethnic and culturally aligned groups;
• Web sites targeting potential diverse membership groups; and
• The company's leadership role in addressing members' needs through the use of multicultural media.

"With strong support from Chairman and CEO Dr. Robert I. Lufrano, BCBSF has been gaining a well-deserved reputation as a diversity leader," said Luke Visconti, CEO, DiversityInc.

"BCBSF believes that increasing diversity among our workforce leads to providing better service to our members and providers. We've made it a top business goal to build a more diverse workforce allowing us to better reflect the communities we serve," said Ed Gallegos, vice president, Office of Cultural Competence and Diversity Systems, BCBSF. "As we move ahead, we will continue to work toward finding new ways to expand our diversity efforts across our products and with our suppliers."

About BCBSF

Celebrating 65 years as Florida's leader in the health industry, Blue Cross and Blue Shield of Florida is mission-driven to improve affordable access to health care. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of t
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