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Blue Cross and Blue Shield of Florida Invites Floridians to Step Up to the Microphone and Talk Health Care
Date:4/21/2008

Emotional Ads Deliver 'The Power of the Human Voice'

JACKSONVILLE, Fla., April 21 /PRNewswire/ -- Blue Cross and Blue Shield of Florida on April 21 launches "The Power of the Human Voice," an Internet-based initiative to record the conversation and debate among Floridians about health care experiences and how to improve them.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000427/BLUELOGOB )

Gripping television spots as well as print and radio ads will urge Floridians to step up to the microphone, pick up their phones or go online to talk health care.

"It takes a powerful communication program to engage people in this sort of opportunity," said BCBSF Marketing Vice President Craig Thomas, "but this is far more than an ad campaign for our company. We want 'The Power of the Human Voice' to belong to all Floridians, including physicians, community advocates, politicians, consumers, even other health insurers."

A special interactive Web site (http://www.thepowerofthehumanvoice.com or http://www.elpoderdelavoz.com) will capture and play back consumers' written and verbal thoughts, experiences and ideas on how to improve health care. People can record their voices onto the site by phone at 1-877-My-FL-Voice (1-877-693-5864) or through a personal computer microphone. BCBSF also will take microphones out into Florida's communities in the Florida Blue Tour mobile marketing vehicle and special "The Power of the Human Voice" SUV's for man-on-the-street consumer engagement.

Results of the outreach will be tracked along several parameters, reported to different constituent groups, and used internally to help guide product and program development and community programs. Anyone can visit the site at any time to hear posted
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SOURCE Blue Cross and Blue Shield of Florida
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