Navigation Links
Blue Cross and Blue Shield of Florida Invites Floridians to Step Up to the Microphone and Talk Health Care
Date:4/21/2008

Emotional Ads Deliver 'The Power of the Human Voice'

JACKSONVILLE, Fla., April 21 /PRNewswire/ -- Blue Cross and Blue Shield of Florida on April 21 launches "The Power of the Human Voice," an Internet-based initiative to record the conversation and debate among Floridians about health care experiences and how to improve them.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000427/BLUELOGOB )

Gripping television spots as well as print and radio ads will urge Floridians to step up to the microphone, pick up their phones or go online to talk health care.

"It takes a powerful communication program to engage people in this sort of opportunity," said BCBSF Marketing Vice President Craig Thomas, "but this is far more than an ad campaign for our company. We want 'The Power of the Human Voice' to belong to all Floridians, including physicians, community advocates, politicians, consumers, even other health insurers."

A special interactive Web site (http://www.thepowerofthehumanvoice.com or http://www.elpoderdelavoz.com) will capture and play back consumers' written and verbal thoughts, experiences and ideas on how to improve health care. People can record their voices onto the site by phone at 1-877-My-FL-Voice (1-877-693-5864) or through a personal computer microphone. BCBSF also will take microphones out into Florida's communities in the Florida Blue Tour mobile marketing vehicle and special "The Power of the Human Voice" SUV's for man-on-the-street consumer engagement.

Results of the outreach will be tracked along several parameters, reported to different constituent groups, and used internally to help guide product and program development and community programs. Anyone can visit the site at any time to hear posted comments.

According to John Kaegi, chief marketing executive, BCBSF, "The time couldn't be better to engage the public in a dialogue. The national conversation about health care and reform is escalating, driven by a rapidly changing marketplace and the national political campaigns. Our commitment is to deliver personalized products and services and support our communities' needs. This initiative lets people tell us how best to do that. The content and tone of what we hear, however, can have broad application by many decision makers outside this company."

Earlier BCBSF "listening" efforts have laid the foundation for the company's move to a consumer-centric retail focus. These efforts included initial dialogue through traditional market research and the test marketing of new, more affordable products, as well as the opening of the Florida Blue stores in Jacksonville and South Florida's Pembroke Pines.

Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. BCBSF and its subsidiaries serve more than 8.8 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at http://www.bcbsfl.com.


'/>"/>
SOURCE Blue Cross and Blue Shield of Florida
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Shaw Elected to S.C. BlueCross BlueShield Board
2. BlueCross Recognizes Baptist Womens Hospital
3. Blue Cross and Blue Shield of Minnesota Releases 2007 Financial Results
4. Better Hearing Institute Kicks Off the Across America Hearing Check Challenge for Better Hearing and Speech Month, Bringing Better Quality of Life Back to Millions of Americans
5. Anthem Blue Cross and Blue Shield Celebrates Local Moms-to-Be at Community Baby Shower
6. Iridium(R) Satellite, ProtectingAmerica.org and the American Red Cross Partner to Educate First Responders on Importance of Testing Satellite Phones
7. Consumer Watchdog Applauds L.A. City Attorneys Efforts to Reinstate Cancelled Blue Cross Patients; Urges State HMO Regulator to Immediately Reinstate Coverage
8. Consumer Watchdog Applauds L.A. City Attorneys Efforts to Reinstate Cancelled Blue Cross Patients; Urges State HMO Regulator to Do Same
9. Anthem Blue Cross Employee Assistance Program to Help Reduce Employee Absenteeism
10. Laura Loughridge Wargo Named Chief Development Officer for American Red Cross - Southeastern Michigan Chapter
11. Blue Cross Blue Shield of North Carolina Implements Aggressive Generic Medication Campaign
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... TX (PRWEB) , ... October 13, 2017 , ... ... planning agency serving communities in the greater Dallas, Miami, and Raleigh regions, is ... boy fighting to overcome a rare and deadly chromosome abnormality. , After struggling ...
(Date:10/13/2017)... ... October 13, 2017 , ... The International ... promote standards of excellence for the field of eating disorders, announces the opening ... 25, 2018 in Orlando, Florida at the Omni Resort at ChampionsGate. ...
(Date:10/13/2017)... ... 2017 , ... Many families have long-term insurance that covers care for a ... waiver for care if the client has a cognitive impairment diagnosis. , “What ... is often waived, so the benefits from their insurance start immediately,” said Mechell Vieira, ...
(Date:10/13/2017)... ... October 13, 2017 , ... Talented host, actor ... on sciatica in a new episode of "Success Files," which is an award-winning ... innovation and investigates each subject in-depth with passion and integrity. , Sciatica occurs ...
(Date:10/12/2017)... ... October 12, 2017 , ... CitiDent and San Francisco dentists, ... cutting-edge Oventus O2Vent technology. As many as 18 million Americans are estimated to ... breathing. Oral appliances can offer significant relief to about 75 percent of people ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... -- AllianceRx Walgreens Prime, the combined central specialty pharmacy and ... manager Prime Therapeutics LLC (Prime), today officially began the ... of new signage at its headquarters in ... few other company-owned facilities across the country. This also ... whom will begin to see the AllianceRx Walgreens Prime ...
(Date:10/2/2017)... 2017 The Rebound mobile app is poised to ... the tide of prescription drug addiction. The app empowers users ... and stepping down their dosage in a safe, controlled manner ... 2017; the first 100,000 people to sign up will enjoy ... ...
(Date:9/28/2017)... -- Cohen Veterans Bioscience and Early Signal Foundation announce ... home sensors for real-time monitoring of patients with trauma-related ... organization focused on disruptive health solutions for rare disorders ... to record and integrate behavioral, cognitive, physiological and contextual ... ...
Breaking Medicine Technology: